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Microsoft lags behind Sony, with 5 million Xbox Ones shipped
Microsoft lags behind Sony, with 5 million Xbox Ones shipped
April 17, 2014 | By Christian Nutt




Newsbrief: Yesterday, Sony announced that the PlayStation 4 has sold 7 million units at retail -- meaning put them in the hands of consumers.

Today, Microsoft shared its numbers, which are less rosy: 5 million Xbox Ones have been shipped to retailers. The company did not specify what percentage of that stock has been sold through to consumers.

The company was quick to point out that the console's sales are outpacing the Xbox 360's at the same point in its lifespan -- by a robust 60 percent -- but didn't address the gap between its sales and Sony's.

Of course, Microsoft's box is more expensive than Sony's -- it's $100 more in the U.S., for example. It has also shipped in far fewer territories. Notably, Sony has shipped its next-gen box in Japan, but Microsoft has not.


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Comments


Innes McNiel
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Getting shipped information is largely a useless metric for anyone but retailers. How many people is the system actually in the hands of? What's the combined software attach rate like? Better yet, what are the retail and online attach rates like?

However, only having five million shipped compared to its primary competitor's seven million sold through is a dramatic enough gulf.

Justin Kovac
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MS said their attach rate is 2.9 for the One (Assuming for USA software, unsure if worldwide).

Based on Sony's numbers on their blog, their attach rate is ~2.9.

John Flush
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"Sony has shipped its next-gen box in Japan, but Microsoft has not"... so the X360 sold 1.5m total over 8 years or 187,000 a year in Japan. It has only been 1/2 a year... and it is selling better by 60%... so add about another 105,000 units... yep, that made a difference. /sarcasm

In all fairness though, good sales all around for the next gen, so that is a good sign regardless of how much everyone wants to point out the 'poor numbers' in comparison to each other.

And good point on Innes comment... this is shipped. Sony's was sold.

Christian Nutt
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Yeah, the way it's written could imply that MS would be doing significantly better if it had shipped in Japan, and I don't think you or I believe that.

The bigger point is that Sony has, which boosts its numbers a meaningful way.

John Flush
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Agreed. After I looked into what the numbers 'could have been' from historical trends I actually found a few good articles about why MS continues to struggle in the east. Might be an interesting read for anyone that wants to google for them too.

daniel birchal
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They pointed Japan not because of MS performance, which is obviuoslly inrrelevant, but because of Sony's performance that is historically really good and matters when analising these numbers.
Besides, we're talking about 40+ vs 13 countrys, now THAT is huge difference!

Bob Johnson
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wow those 5 million are shipped. That's interesting.

Dane MacMahon
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Interesting they will only confirm shipped.

Pardon me for being negative but I don't think MS is in this for second-place or treading water. They started this whole Xbox venture with designs of ruling the living room via media boxes, and used video games as a trojan horse. I don't see those plans coming to fruition any time soon if they can't even win the video game part decisively.

Andrew Syfret
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I think there are a variety of factors that have held them back, definitely including the loss of focus on pure VG. Others I would cite are:

1) First mover went to SONY (by almost a year in some territories, this is straight up unforgiveable)
2) Too much love for the device (look what it can do) rather than love for developers and consumers (look what you can do/make)

If you remember though, PS2 beat XBOX, 360 beat PS3 (I feel like I may get into a fight over this point), and it seems at the moment PS4 is beating X1. It probably goes in cycles as teams get their asses kicked for losing the previous round.

Dane MacMahon
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PS3 and 360 pretty much tied, worldwide, didn't they?

august clark
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PS3 had a really rough start, but overall they came in pretty close by the end.

Kujel s
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Given these not so rosey numbers I have a feeling MS is going to give 220% at this year's E3.

Innes McNiel
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But what happens if Sony does the same thing? They've said they have some big plans for E3, and I imagine they'll want to maintain the PS4 sales momentum as long as they can.

TC Weidner
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not so rosey numbers? its outpacing the successful 360 by 60%. How is that not rosey?

Kujel s
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When the competition can boast better numbers it doesn't look so good to the board of directors.

august clark
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@Weidner

This is not 2006 anymore, you can't really straight up compare the markets like that because they are entirely different beasts at this point.

TC Weidner
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@august true, the game market and entire world market has gone in and remained in many cases a recessionary environment,all the while the mobile side of gaming has risen and taken over a large chunk of the gaming world. SO with that said, its is EVEN MORE remarkable the microsoft can increase 60% in the console market.

G Irish
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Remember that the 360 had the RROD problem at launch too. That probably slowed down their production capacity in the first year significantly.

Robert Green
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I have no idea how indicative this is of any other countries, but here in NZ the XB1 seems to be having a rough time. Right now one major retailer is offering the console, plus Titanfall, Forza 5 and Fighter Within for a price $5 below what the PS4 launched at. Even though Fighter Within isn't worth a cent, that's still great value for consumers, but half a year after launch it suggests that they're having real problems selling through.

While it's still fairly early days at the moment, I think Sony has a good shot at becoming seen as "the console to have" by the end of this year, and if that happens, then they stand to outsell the competition purely by momentum.

Adam Bishop
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I recently saw one retailer (Target?) selling the Xbone for $50 off with a copy of Forza and a year of Xbox Live. I've never seen anything similar with the PS4. Also, Sony raised the price of the PS4 in Canada by $50 while Microsoft hasn't made the same move with the Xbone. So you're seeing some sales pressure there.

That said, I think we'll have a better idea where the consoles stand closer to winter this year. Right now we're still basically in the territory of early adopters - people who bought a new console because it's shiny technology, not because it has great games. It's much too early to say anything beyond that.


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