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No E3 press conference for Nintendo, as digital approach is detailed
April 29, 2014 | By Mike Rose

April 29, 2014 | By Mike Rose
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At E3 last year, Nintendo made the decision to forgo a traditional press conference, and instead opt for a Nintendo Direct stream. For this year's E3, the company is looking to build on that approach.

Today, Nintendo said that it will broadcast the "Nintendo Digital Event" on June 10, which it describes as "a new kind of video program" that will aim to show off the games on the way to Nintendo platforms in the near future.

Alongside this event, Nintendo will also host Treehouse: Live, a series of unscripted live demos from Nintendo's E3 booth, that will be livestreamed online for fans to watch at home.

Nintendo is unifying this increasingly digital E3 approach under the "Play Nintendo" banner, with the above video from Mega64 revealing additional details about the company's E3 plans.


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Comments


Michael Pianta
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I hope this is just Nintendo being different (as is their wont) and not an indication that they have nothing impressive to show. Last year when they announced they were doing this I didn't think it mattered, but afterwards I changed my mind. Even though the experience is the same for everyone not at the conference (i.e. we're watching a streaming video either way) it just doesn't carry the same clout and doesn't get covered in the same way. I ultimately decided that skipping a proper conference hurt them last year and I thought for sure they'd be back this year.

Vin St John
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I respectfully disagree, I found their video last year to be 100x more effective as a message then most of their prior press conferences, and on the meta-level all the "NEWness" of Nintendo having a more informal relationship with their fans is earning them a ton of goodwill. Generally their press conferences, in the past, have had the opposite effect.

Nickesh Chauhan
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I agree there are advantages and disadvantages for both cases, but the argument I make _for_ going to E3 is the crowd reaction you get when announcing something big. If you don't know what I'm talking about, look at the Nintendo E3 Melee reveal. You will never get that reaction from a video.

John Paduch
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I'm assuming it's more a matter of not wanting to spend an obscene amount of time and money on a ~60 (ish?) minute presentation in that venue.

A W
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You thought wrong sir. You though wrong. Figured this would become a trend for them. Keep doing Direct to fans. Skip the BS promises of the third party companies that don't deliver. Invite the people who actually have games, use the forum to showcase stuff and do insider press conferences. Give the fans a reason to get out of their house and travel to the nearest Best Buy to try out games for as long as the event goes on. Best thing that eve happen last E3 for Nintendo. Glad they are continuing the trend. Hopefully my the Best Buy the held it at Last year will get it again. If so I will be bringing the tripod this time.

Jim Burns
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I feel like Nintendo is doing the right thing with this. Last years digital event was better than the press conferences, and it should be much improved.

Jeferson Soler
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@ Jim Burns - Plus, John Paduch does bring up an interesting point. When it comes to marketing campaign, I do want to see Nintendo be more aggressive and to not do the marketing campaign on the cheap. However, in case of E3, it is not a bad idea to do the E3 approach on the "cheap", especially with the problems that have been going on with E3 in the the last couple years. Anyhow, Nintendo's strategy for E3 2014 is not a bad idea at all, in my opinion. I remember getting the chance to play Super Mario 3D World demo at a Best Buy E3 Event, so doing something similar to that is not a bad idea if done right.

George Menhal III
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Playing the Nintendo E3 games at Best Buy was the best part of last year's E3 strategy, and I can't believe other companies aren't already following behind Nintendo in this regard. The Smash Bros Invitational will probably be great.

But I still wish Nintendo would accept and embrace its position as a flagship and leader of the video game industry, and act accordingly. Having a presence at E3 is not alpha and omega, but they should be there. Come on.

A W
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@ Jeferson - Last years E3 was great for those of us who could actually get out of the house and travel to a Best Buy to try out the games they had available, We tend to focus on the Wii U games they had, but the also had 3DS games and even prizes and giveaways. This E3 we are going to get the opportunity to have already purchased Mario Kart 8, to stream the E3 event form the Wii U and to play Smash Brothers Brawl, most likely both on the 3DS and the Wii U. Hopefully they will have some other unannounced stuff in the pipeline. It would be awesome if they could get some of the third party or even some of the indies to have builds of demos to try out as well. However the event only last so long and you only get to play a few times between demos. It's hard to try out all of the stuff just having one Wii U hooked up. We'll see how this plays out this year. Could be better of could be the same. I'm glad they are doing it again.

Jonathan Murphy
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Nintendo needs to stop taking down Youtube videos whole sale with their copyrights. Still seeing confused parents at stores who won't touch that price tag. By this point they need a laundry list of changes. By X-mas 2014 they'll be dead last, by X-mas 2015 Steambox and Amazon consoles could pass them. Until they start checking off that list of problems this console is dead.

A W
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And while they are at it, Sony an Microsoft need to stop the Youtube takedown practices too. I mean those poor people who quit their day jobs to entertain us with their silly rants, fanboy reactionary outrages, an sharp tongue responses to things that don't matter much; how those people gonna eat now?

George Menhal III
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This didn't work last year, and it won't work this year.

Anyone who tuned in to watch the E3 Nintendo Direct knows how horrible the lag, stuttering, and buffering was. They didn't receive any special attention from the press for doing things differently, and as a result not even a great new Mario game was enough to turn the sales numbers around this past holiday season. Absolutely nobody that spoke on the matter was visibly excited for Donkey Kong: Tropical Freeze, because we all expected more from Retro Studios. So that was a letdown. Actually, the whole thing was a letdown.

I'm a big Nintendo fan. They are my "team" in the gaming industry. They are the company I follow most closely and always support, but misstep after misstep is just becoming exhausting. I like the games Nintendo has released for Wii U thus far, but let's not kid ourselves--the system is a total flop/failure. Nintendo knows it, and so does everyone else. The public perception of Nintendo at this point is that they are rapidly becoming irrelevant, and Iwata's response is to focus less on games and dilute the company into some vague QOL venture. Again, these decisions are just exhausting.

If I could just press fast forward and skip three years or so into the future, I would love to see Nintendo's next home console. That's about how much interest I have in my Wii U right now. Although to be fair, I really can't see myself playing another game this year more than I will be playing Mario Kart. Ugh. At a certain point, I'm just stuck at a loss for words.

Nintendo needs a better direction.

Jeferson Soler
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@ George Menhal III - Considering history, Nintendo wasn't just about videogames, so from the way I see, the QoL venture is not a bad idea and Nintendo wanting to do the QoL venture won't mean that Nintendo will stop doing videogames. Also, the Wii U is still going through the second year, so it is too soon to say whether the system is a failure or not. It would be like saying that the PS4 is failing in Japan after few months of its release due to it starting to hit the wall, which is also far from the truth. I'll admit that Nintendo of America could have done a better job with the marketing campaign as the US market is key for any console sale and that Nintendo should have included a Wii Remote with the Wii U to help Nintendo with its marketing message a bit more (not to mention, it would have made the Wii U set look more attractive as the Wii Remote is part of the strategy for the Wii U), but I wouldn't count the Wii U out just yet (especially when there are other game titles coming for the Wii U). Personally, I feel that you are assuming too much and overstating a lot when you said that "Nintendo knows it, and so does everyone else". From what I noticed on the Internet, there are people that are still looking forward to what the Wii U has to offer in the months to come and are interested in giving Nintendo's E3 strategy a chance. I just hope that Nintendo (particularly, the American branch) capitalizes on the E3 momentum and starts doing a strong marketing campaign for the Wii U and its games.

A W
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@ George III. Nintendo is going with Twitch and Youtube over Ustream this time. They made the change over in the last few directs they posted this year. Much better improvements. Aside from the service crashing do to popularity of the people who tune in but don't much care fore streaming video events, it should go better with the streaming this time around.

Jim Burns
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I get why media likes live reactions, but last time I checked, the media has not been kind to Nintendo, so it is smart for them to bypass the potential negative response and talk to the fans.

A W
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The media has not been kind to Nintendo for a long while. It predates the Wii U. However I don't believe it to be their main motivation for directs over press releases. I believe the Direct just points to their way of sharing information these days.

Sean Kiley
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Can someone give Iwata a box or something to stand on this year?


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