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 Skylanders : $2 billion, 175 million toys, and bigger than  Call of Duty

Skylanders: $2 billion, 175 million toys, and bigger than Call of Duty

May 6, 2014 | By Christian Nutt




For the first quarter of 2014, Skylanders: Swap Force generated more revenue than Call of Duty: Ghosts, when you factor in toy sales, Activision Publishing CEO Eric Hirshberg revealed.

The news came as part of Activision Blizzard's first-quarter investor call following its financial results release.

The franchise has generated $2 billion in sales and sold 175 million toys to consumers, Hirshberg said.

It's not all bad news for Call of Duty, of course. Activision Blizzard CEO Bobby Kotick noted that, thus far, it's the number one franchise on the PlayStation 4 and Xbox One.

Still, Hirshberg said that "this transition to next-gen will take time... in the interim we see software sales decline," which bears out the evidence we've been seeing in software sales numbers from Activision and its rival EA.


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