Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 21, 2014
arrowPress Releases
December 21, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


iOS users spend 45% more on in-app purchases than Android users
iOS users spend 45% more on in-app purchases than Android users
May 21, 2014 | By Mike Rose

May 21, 2014 | By Mike Rose
Comments
    8 comments
More: Smartphone/Tablet, Business/Marketing



Newsbrief: iOS users tend to spend around 45 percent more on in-app purchases than Android users -- and that's despite the fact that Android users show greater engagement with games and apps.

According to a new report from mobile app analytics platform Swrve, iOS users are 32 percent more likely to make any in-app purchases at all compared to Android users.

Yet Android users tend to engage more with games and apps on mobile, spending around 17 percent more time playing around with apps than the average iPhone or iPad users.


Related Jobs

International Game Technology
International Game Technology — Reno, Nevada, United States
[12.21.14]

Art Manager
En Masse Entertainment
En Masse Entertainment — Seattle, Washington, United States
[12.19.14]

Senior Product Manager
En Masse Entertainment
En Masse Entertainment — Seattle, Washington, United States
[12.19.14]

Network Engineer
Hangar 13
Hangar 13 — Novato, California, United States
[12.19.14]

Junior Level Architect - Temporary









Loading Comments

loader image