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Rovio continues to transition away from core focus on games
Rovio continues to transition away from core focus on games
May 27, 2014 | By Mike Rose

May 27, 2014 | By Mike Rose
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Newsbrief: As Rovio looks to transition away from being solely a mobile game company, the Angry Birds studio today announced multiple new hires from other industries.

Today the company brought on a handful of new executives, including Randi Spieker, Joe Lawson and Paul Bufton, who will look to diversify Rovio's portfolio outside of games, including animation, books and location-based avenues.

The company has hired people with backgrounds at Mattel, Paramount Pictures, DreamWorks, 20th Century Fox and Warner Bros. in a bid to make this transition from games company to entertainment company run more smoothly.

Following decreased earnings earlier this year, Rovio said that it was very eager to push its new Angry Birds business ventures, including animation and video distribution, at an equal pace to its core video game business.


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Daniel Lau
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I read a fascinating article the other day about how Disney was wasting no time to capitalize on the success of their movie, "Frozen." In that article, they cited how much money various movie franchises make in merchandizing on a yearly basis. No surprise that Mickey Mouse was the biggest franchise. So it should come as no surprise to see Rovio trying to establish the Angry Birds characters in the same way.


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