: As Rovio looks to transition away from being solely a mobile game company, the Angry Birds
studio today announced multiple new hires from other industries.
Today the company brought on a handful of new executives, including Randi Spieker, Joe Lawson and Paul Bufton, who will look to diversify Rovio's portfolio outside of games, including animation, books and location-based avenues.
The company has hired people with backgrounds at Mattel, Paramount Pictures, DreamWorks, 20th Century Fox and Warner Bros. in a bid to make this transition from games company to entertainment company run more smoothly.
Following decreased earnings earlier this year
, Rovio said that it was very eager to push its new Angry Birds
business ventures, including animation and video distribution, at an equal pace to its core video game business.