Ubisoft continues to report remarkably strong sales of Watch Dogs
, claiming it has sold through more than 4 million copies of the game in the seven days since it launched.
The news is surprising but not unprecedented -- Watch Dogs reportedly
set a new record for first-day sales of a Ubisoft title in the 24 hours after it launched across the major Western territories on PlayStation 3, PlayStation 4, Xbox 360, Xbox One and PC last week, becoming the fastest-selling new IP
in the United Kingdom according to U.K. market research firm Chart-Track.
Ubisoft CEO Yves Guillemot also said that "Watch Dogs
’ pre-orders are at record levels" during the company's most recent financial report
, which revealed slumping sales attributed to company's decision to delay Watch Dogs
to 2014. Guillemot went on to promise a "return to double-digit profitability" in the 2014-2015 fiscal year on the back of games likes Watch Dogs
, Far Cry 4
and Assassin's Creed Unity