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Nordic Games has bought the rights to use the THQ name
Nordic Games has bought the rights to use the THQ name
June 13, 2014 | By Mike Rose

June 13, 2014 | By Mike Rose
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    6 comments
More: Console/PC, Business/Marketing



Nordic Games has told Polygon that it has acquired the THQ trademark, allowing the company to publish games under the THQ brand.

Publisher THQ was cut up and sold off last year following bankruptcy, and Nordic Games picked up multiple assets from the company, including the Darksiders, Red Faction and MX vs ATV franchises.

Now Nordic Games says that it has also bought the rights to use the THQ name, and that the company plans to potentially publish future games in these franchises using the THQ name.

"It was kind of surprise to some industry veterans and players that we were the winner of the auction of the THQ titles," Nordic Games GM Klemens Kruezer told Polygon. "The challenging fact is nobody has ever heard about Nordic Games before [the THQ auction]. There were so many articles with the headlines ‘Who the fuck is Nordic Games?’ We said, okay they were right."

This is the reasoning behind utilizing the THQ name -- the company believes THQ is a better known brand than its own. Nordic also has access to all of THQ's social media assets, including the company's Twitter and Facebook pages.

"We are small team," Kruezer added. "The expectations from outside regarding the IPs of THQ are really high. We see it everyday on our Facebook sites. If we post something new to a project the first comments are, ‘Oh, nice. But what about Darksiders 3?’"


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Comments


Pallav Nawani
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Oh, nice. But what about Darksiders 3?

Leszek Szczepanski
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Oh, nice. But what about Red Faction 5?

Amalia Contiero Syropoulou
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Let's hope the name and the public rights remain in good hands..

Ken Love
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This sorta' has the Infogrames / Atari aroma to it. :-/

Jakub Majewski
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Sure does. I understand why they're doing it - from their perspective, it's a perfectly legitimate business move, and it genuinely will help them gain recognition.

Sometimes, though, I secretly wish this kind of thing was just plain illegal. I mean, you can't do it with individual creators (just imagine the potential wonders: "I'm a kind of unknown writer, so I bought the rights to use the deceased author J.R.R. Tolkien's name..."), why should it be possible to do it with corporations?

Oh, well. I guess in this case, at least they're not really pretending to be somebody else - one faceless publisher's logo will be replaced by another faceless publisher's logo :).

Perry Rasmussen
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What about Dawn of War?


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