Top YouTube game channels now earn nearly 3.5 billion views every month
Online video industry outlet Tubefilter reports
that the top 100 game-focused YouTube channels garnered roughly 3.5 billion views last month as the audience for both independent and industry-sponsored YouTube game videos continues to grow.
That's nearly half of the 8 billion views earned by the top 100 channels across all of YouTube last month, and the same channel was #1 on both charts: game industry personality PewDiePie.
According to data sourced from online video analytics firm OpenSlate
, the remarkably popular Swedish streamer earned just over 311 million views last month. That's far more than publisher-backed competitors like Activision's Call of Duty
channel, which garnered roughly 28.5 million monthly views on the back of a Call of Duty: Advanced Warfare
trailer that prominently featured a digital simulacrum of Kevin Spacey.
The business of being a YouTuber is starting to attract a lot of attention from major media companies: Disney recently spent $500 million to acquire PewDiePie distributor Maker Studios
, while Warner Bros. recently invested
millions in the game-focused YouTube network Machinima.