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Top YouTube game channels now earn nearly 3.5 billion views every month
Top YouTube game channels now earn nearly 3.5 billion views every month
June 13, 2014 | By Alex Wawro

June 13, 2014 | By Alex Wawro
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More: Console/PC, Social/Online, Indie, Business/Marketing, YouTube



Online video industry outlet Tubefilter reports that the top 100 game-focused YouTube channels garnered roughly 3.5 billion views last month as the audience for both independent and industry-sponsored YouTube game videos continues to grow.

That's nearly half of the 8 billion views earned by the top 100 channels across all of YouTube last month, and the same channel was #1 on both charts: game industry personality PewDiePie.

According to data sourced from online video analytics firm OpenSlate, the remarkably popular Swedish streamer earned just over 311 million views last month. That's far more than publisher-backed competitors like Activision's Call of Duty channel, which garnered roughly 28.5 million monthly views on the back of a Call of Duty: Advanced Warfare trailer that prominently featured a digital simulacrum of Kevin Spacey.

The business of being a YouTuber is starting to attract a lot of attention from major media companies: Disney recently spent $500 million to acquire PewDiePie distributor Maker Studios, while Warner Bros. recently invested millions in the game-focused YouTube network Machinima.


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Comments


Jennis Kartens
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It's a dirty business really. I have been part of it for some time (in one of the companies mentioned in the TubeFilter reports) and quite honestly, as much as I dislike traditional TV, this is an even more awful business. Very greedy, (as all networks have heavy outbound "content scouts" trying to sell the "value" of the "network" which is absolutely none for 99% of the people) and they all depend 100% on Google/YouTubes choices and development. That development however is not really communicated and Google do as they please. No press release, no blog entry, they just do stuff and people have to deal with it. And that kind of changes exceed the mere interface and actually do have an impact on monetarization.

Ian Uniacke
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It's alright, YouTube will be dead as soon as the internet back bone gets strong enough and some company realizes they can just provide the front end and let content creators supply the actual video storage. Assuming Google doesn't own the internet by then.


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