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Atari's comeback plan involves more than just games
Atari's comeback plan involves more than just games
June 18, 2014 | By Alex Wawro

June 18, 2014 | By Alex Wawro
More: Console/PC, Business/Marketing

Atari is rebranding itself as an "interactive entertainment production company" as it continues to rebuild its business after filing for bankruptcy last year.

"We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds," stated Atari CEO Fred Chasnais in a press release announcing Atari's new business model. "We are leading a rebuilding exercise in a highly volatile industry."

TechCrunch reports that the company has exited bankruptcy and is in fact debt-free, though it is now operating with just fourteen employees spread between a pair of offices in New York and Paris.

Going forward, the venerable Atari brand will continue appear on online games like Minimum, mobile games like RollerCoaster Tycoon 4 Mobile, and social casino games. The company claims it is also pursuing business ventures in wearable devices, YouTube video content, real-world gambling and "the LGBT industry."

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Jonathan Murphy
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Amazing. This company has died 3x. Three! 2 as a hardware manufacturer and once as a software provider. Yet they rise from the grave again. /amazed

Mike Griffin
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For the last 20 years it's just been a name that's been sold off to the next unfortunate owner.
Any semblance of old Atari, or even Lynx/Jaguar-era Atari, is long gone and buried.

Still, it's amazing the brand continues to be exploited by new owners.

Sometimes when I see people walking around wearing a "retro" Atari T-shirt, I wonder if they know how maligned the Atari name has been for the last two decades. I secretly hope they are only paying tribute to the classic-era Atari.

Alan Barton
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"We’re looking forward"

"delivering on our new strategy"

"engaging with our audience"

"next era of Atari unfolds"

"We are leading a rebuilding exercise"

"a highly volatile industry."

You've got to love meaningless corporate buzzwords. The art of saying a lot whilst saying nothing about how they will actually achieve it! :)