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Mind Candy aims to transition from kids games to family entertainment
Mind Candy aims to transition from kids games to family entertainment
June 19, 2014 | By Mike Rose

Newsbrief: Mind Candy, the UK studio best known for the Moshi Monsters kids franchise, is looking to broaden its horizons with its latest mobile game release.

Moshling Rescue is the company's "first mobile game targeting adults," and CEO Michael Acton Smith says that with this release, Mind Candy is looking to become a broader family entertainment company, rather than a kids company.

It does this through deep character driven narrative, says the company. The game is free-to-play on both iOS and Facebook.

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Simon Deschenes
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I have a problem with free to pay games targetted at kids.

A kid doesn't have the maturity needed to prevent him from wanting to buy everything.

A free to pay game is a nightmare for a parent where you have to say no and argue over and over.

Free to pay game should only target adults IMHO.

Joseph Mitro
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Are one paragraph long descriptions of Moshlings, what they call "deep character driven narrative"? I picked it up on Facebook and played through first 12 levels and I haven't seen any other sign of story thus far.