Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 25, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Latest Steam sale sees devs slashing prices remarkably deep
Latest Steam sale sees devs slashing prices remarkably deep
June 19, 2014 | By Alex Wawro

Valve initiated its latest Steam Summer Sale today, and a cursory glance at the Steam Database list of discounted games suggests that developers are slapping discounts of 80 percent or more on roughly 175 titles.

That number is closer to 250 if you count DLC, and includes recent releases -- the first episode of Steam Greenlit horror game Coma: Mortuary is being sold for a tenth of its full price, for example, despite only being released last month.

Developers, take note: for better or worse, the number of games being sold at a deep discount and the rate they're discounted at seem to be increasing as the digital games market grows accustomed to regular sales.

Selling your games at a steep discount during these events can certainly jumpstart your sales numbers -- Polytron famously sold more copies of Fez during 48 hours on a Steam summer sale than in a whole month on XBLA -- but it might also contribute to a subtle devaluation of games as a whole.

Castle Doctrine developer Jason Rohrer wrote at length recently about why he believes selling games on a digital marketplace at a deep discount is bad for your players -- and ultimately harmful to the industry at large -- as more and more people become accustomed to waiting for games to go on sale, constricting the initial playerbase and the developer's ability to quickly recoup costs.

Related Jobs

Cignition — Palo Alto, California, United States

Gameplay Programmer
Lionbridge Technologies
Lionbridge Technologies — Bellevue, Washington, United States

Sr. Business Development Director--#2525
DreamSail Games
DreamSail Games — New York, New York, United States

Game Designer
Hangar 13
Hangar 13 — Novato, California, United States


Loading Comments

loader image