According to a new report published
by VentureBeat, Cowen and Company analyst Doug Creutz has projected Destiny
the best-selling game of 2014, giving it chances of selling 10 to 15 million copies and pulling in roughly $600 million to $900 million at retail.
Inclusive of marketing, Activision is spending $500 million
on the Bungie-developed game, which it is releasing for PlayStation 3, PlayStation 4, Xbox 360, and Xbox One. CEO Bobby Kotick has called
the game the "biggest new IP in our company's history" and has also christened it
"Activision Publishing’s next billion dollar franchise."
Creutz said that the game has the highest score in his "Ordometer" report, in which he tracks the popularity of upcoming games, in the last four years -- meaning it could outsell even the next iteration of Activision's tentpole console franchise Call of Duty