Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 29, 2016
arrowPress Releases
June 29, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony vastly outspends Microsoft on next-gen TV ads
Sony vastly outspends Microsoft on next-gen TV ads
June 30, 2014 | By Christian Nutt




Newsbrief: We already know that sales of the PlayStation 4 have so far outpaced sales of the Xbox One. Both analysts and common sense have put much of that that down to the $100 price differential between the two consoles (from launch until this month, at least.)

But a new report from The Wall Street Journal's CMO Today blog reveals that Sony has vastly outspent Microsoft on national TV advertising in the U.S. in 2014: $59 million, as compared to Microsoft's $34.7 million, from the period of January 1 to May 31. The numbers were calculated by advertising analytics firm iSpot.

It's clear that no one factor is predictive of success -- nor is it clear which factor, if any, is decisive in the PlayStation 4's lead. It's interesting to note, however, how much more aggressive Sony has been so far.


Related Jobs

Telltale Games
Telltale Games — San Rafael, California, United States
[06.29.16]

Senior Full-Stack Engineer
Woodbury University
Woodbury University — Burbank, California, United States
[06.29.16]

Game Art & Design - Adjunct Professors
Shiny Shoe
Shiny Shoe — San Francisco, California, United States
[06.28.16]

Artist
Cold Iron Studios
Cold Iron Studios — Santa Clara, California, United States
[06.28.16]

Environment Artist









Loading Comments

loader image