Sony vastly outspends Microsoft on next-gen TV ads
: We already know that sales of the PlayStation 4 have so far outpaced
sales of the Xbox One. Both analysts and common sense have put much of that that down to the $100 price differential between the two consoles (from launch until this month, at least.)
But a new report from The Wall Street Journal's CMO Today blog reveals
that Sony has vastly outspent Microsoft on national TV advertising in the U.S. in 2014: $59 million, as compared to Microsoft's $34.7 million, from the period of January 1 to May 31. The numbers were calculated by advertising analytics firm iSpot.
It's clear that no one factor is predictive of success -- nor is it clear which
factor, if any, is decisive in the PlayStation 4's lead. It's interesting to note, however, how much more aggressive Sony has been so far.