"We can just focus on making the game, and making the game itself is marketing for the game."
- Vlambeer cofounder Rami Ismael highlights the value of developing a game like Nuclear Throne in public.
The cofounders of Dutch independent game studio Vlambeer, Jan Willem Nijman and Rami Ismail, took the stage during the GDC 2014 Independent Games Summit to talk about what they'd learned from developing Nuclear Throne
in public (via regular livestreams) and releasing weekly playable builds to their fans via Steam's Early Access service.
During the talk, Ismail and Nijman describe the costs and the benefits of making game development performative through bi-weekly livestreams, onstage events and a high level of interaction on development forums. Willem shared some interesting details on how the experience affected the development process and the design of the game, while Ismail focused on explaining the marketing, community management and sales implications of creating a game as public entertainment.
It's a good talk, so we've gone ahead and embedded the free video of "Performative Game Development: The Design and Marketing of Nuclear Throne
" above. You can also watch it here
on the GDC Vault.
About the GDC Vault
In addition to this presentation, the GDC Vault
offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events
, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page
. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page
. Finally, current subscribers with access issues can contact GDC Vault technical support
Gamasutra and GDC are sibling organizations under parent UBM Tech