Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
September 19, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Microsoft offers Xbox 360 owners $75 to upgrade to Xbox One
Microsoft offers Xbox 360 owners $75 to upgrade to Xbox One
July 9, 2014 | By Christian Nutt

July 9, 2014 | By Christian Nutt
Comments
    6 comments
More: Console/PC, Business/Marketing



Can Microsoft convince Xbox 360 owners to upgrade to the Xbox One if it offers them a $75 credit they can spend on Xbox Live? It seems that this is the bet the company is making, Eurogamer reports.

The promo -- which spans the U.S., Canada, and the UK -- offers its "very best customers" the $75 code if they upgrade, though neither Eurogamer or NeoGAF could figure out the criteria it's using to choose who gets the promo, and Microsoft isn't explaining further.

It seems to be another way for the company to bolster sales of its Xbox One console, which have lagged behind Sony's PlayStation 4. The company also recently pulled its Kinect camera out of the box, dropping the Xbox One's price $100 in the process. Sony also recently said that 31 percent of PlayStation 4 buyers switched from a non-Sony last-gen console. Microsoft recently told investors that it had more supply than demand for the Xbox One console in the current fiscal quarter.


Related Jobs

Next Games
Next Games — Helsinki, Finland
[09.19.14]

Senior Game Designer
Kabam
Kabam — Beijing, China
[09.19.14]

Lead 3d Artist
Sparx
Sparx — Exeter, England, United Kingdom
[09.19.14]

Senior Games Developer
Sparx
Sparx — Exeter, England, United Kingdom
[09.19.14]

Senior Software Developer










Comments


Karl Schmidt
profile image
Upon initial read of the headline I thought they meant you paid $75 to get an Xbox One if you already had a 360 (by trading it in or something) Obviously not realistic, the actual offer makes a bit more sense :)

Pete Devlin
profile image
I read it the same way - They should rephrase the offer

Ben Oakley
profile image
Thought the same thing based on the headline. After rereading the offer, still not worth upgrading at this point for me.

John Maurer
profile image
Selling the sizzle, but I still don't want any of that steak. Not sure if their hip to this yet, but there is a quite boycott going on against their platform. Do a search on Facebook for Xbox One boycott and you'll find whole pages dedicated to it...and that's just facebook.

Not that PS4 doesn't have a few, but there's are a lot more for poor Xbone, each with greater followings/likes. (Couldn't find any for the Wii U though)

Ujn Hunter
profile image
Only if MS gives me an Xbox One + $75 would I place one under my TV.

John Flush
profile image
Can I continue to play the 360 library I have with the X1? Nope. Yeah, no upgrade until X1 has a real library, especially at the expense of losing the console with the largest library in the home.


none
 
Comment: