Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
October 31, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Amazon launches mobile analytics service
Amazon launches mobile analytics service
July 10, 2014 | By Christian Nutt

Today, Amazon expanded its web services platform with a mobile analytics tool game developers can use -- and to lure you in, is offering it free to start.

Amazon Mobile Analytics offers developers analytics collection and visualization tools for mobile apps (including games) across both Android and iOS, with support for a variety of app stores.

The analytics can be implemented through its Amazon Web Services mobile SDK or via a simple REST API directly, for a lighter-weight implementation. The best part? Amazon's analytics are free for up to 100 million events per month -- with a charge of $1/million events thereafter.

Using the service, you can daily and monthly active users, retention, ARPDAU, and more. To learn more, head to Amazon's portal for the service.

Related Jobs

Activision Publishing
Activision Publishing — Santa Monica, California, United States

Tools Programmer-Central Team
Amazon — Seattle, Washington, United States

Sr. Software Development Engineer - Game Publishing
Intel — Folsom, California, United States

Senior Graphics Software Engineer
Pocket Gems
Pocket Gems — San Francisco, California, United States

Software Engineer - Mobile, Backend & Tools


Alan Barton
profile image
@"offering it free to start"

That's the bit that worries me and its putting me off the idea of using it.

If your game turns out that it monetizes badly, yet generates a lot of traffic, you won't earn much and then you'll also be hit by Amazon fees from their Analytics service.

Christian Nutt
profile image
Understandable, but it seems to me (as an observer) that the cost is pretty clearly spelled out up front, and if you have a good picture of your use statistics you can guess at what costs might be.

Alan Barton
profile image
But when you launch the game you'll at that point need to use the Analytics service to then get the statistics to then see if you can afford the Analytics service.

We put our hopes and dreams into games but no matter how hard we try, thats unfortunately no guarantee it'll be a success no matter how much we hope it will be. When you're very short of money & getting started, every potential drain on your money is something to be wary of.

Joshua Wilson
profile image
It seems like if you're not in a position to predict whether your game is going to be successful, let alone have millions of users, then you're very unlikely to go over the 100 million free events per month without having some forewarning from the analytics themselves i.e. you should see it trending at least a few days in advance as word gets out about the game.

And AWS has a pretty nice billing system. They show you how much your current charges are and you can set alerts for whatever dollar value you want e.g. once you're above 0 dollars, 7, 23, 158 - whatever.

I would also think server and bandwidth costs would be a much bigger concern if you have millions of users with poor monetization.