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OneBigGame To Donate All Profits To Starlight Foundation, Save The Children
by Leigh Alexander [PC, Console/PC]
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January 30, 2009
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Nonprofit video game publisher OneBigGame, which raises money for children's charities, has formed official partnerships with Save the Children and Starlight Children's Foundation US -- the two charities will each receive an equal share of all of the publisher's profits.
OneBigGame was founded in March 2007 by Guerilla Games co-founder Martin de Ronde. "Our intention from day one was for the funds to go to several children’s charities," he explains.
Early in 2009, OneBigGame will officially be unveiling its games portal, with a portfolio of small, donation-driven web games created by famous designers and top development studios, as well as the broad community of indie developers.
"In Save the Children and Starlight, we’ve found two highly regarded and reliable partners that for decades have helped children structurally resolve the problems they face, which is completely in line with our mission objective. With these two partners, we are certain that funds are well spent."
De Ronde says OneBigGame's titles are "now very close to being done." He says they can "stand on their own two feet," but that customers will also benefit from the knowledge that they're supporting charitable causes.
Jenny Isaacson, VP of brand marketing and communications at Starlight Children’s Foundation, commented: "We are extremely excited about working together with OneBigGame to lessen the problems for seriously ill children nationwide."
"We have a long history working with the games industry to help our cause and see OneBigGame as the next big step in showing how games and entertainment can help alleviate problems for children facing difficult medical conditions."
Philanthropy and partnerships director Caroline Underwood of Save The Children UK called OneBigGame "an extremely innovative platform to raise funds from an audience who will be the donors of tomorrow."
"Not only will OneBigGame help raise funds for our cause, but it is also a fantastic way to raise awareness among these youthful audiences that many children around the world need our help," Underwood says.
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