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A new $25M investment fund for game developers
A new $25M investment fund for game developers
July 21, 2014 | By Alex Wawro




Cross-platform mobile messaging app maker Tango is making a show of nurturing games on its platform, announcing today that it has established a $25 million fund for investing in game developers and hired ex-Gree executive Jim Ying to serve as vice president of games publishing.

The news comes courtesy of GamesBeat, which reports that Ying intends to establish an in-house game development group at Tango.

The $25 million (earmarked as the "Tango Global Games Fund") is being set aside from the company's recent $280 million round of funding and will be used to entice developers to bring their games to Tango's platform, which will reportedly offer variable revenue share agreements based on how well a game has performed on other platforms.

Ying also told GamesBeat that he is considering using the money to acquire external developers/studios.

The company seems to be chasing the success of mobile messaging platforms like LINE, which recently filed for a $10 billion IPO on the back of remarkable revenues -- 60 percent of which are generated by in-game purchases.


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Comments


Wendelin Reich
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I'm reading more and more about platforms (Tango, Line etc) within platforms (Apple, Google Play) on this site.

At the risk of sounding naive, do these intra-platforms have some kind of special deal with the big platforms, or do they take a cut from the developer on top of the usual 30%? Or are they more like 'publishers' anyway and this doesnt matter because they add the usual benefits provided by publishers?

All I'm saying is that all these percentages add up, especially for someone who (unlike me) also uses UE4, which charges another 5% on the gross revenues...

Greg Quinn
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In the main linked article it states they take an additional 20-30% on top of Apples/Googles cut.
It seems the major benefit though is more exposure, that you may not have had in the first place on the other platforms (which are much more highly competitive)

Greg Quinn
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How does this investment fund work? Do they offer money to game developers to port the game to their platform?

Thaddeus Patin II
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I am intrigued in how this is going to lure developers because although they have funding in place, when you calculate their percentage taken on top of apple's cut, and then let's not forget the cut taken by development engine's like Unreal Engine 4, that leaves roughly 35% for the developer in which taxes come out of. Doesn't sound worth it to me personally. I am intrigued in how this will all work, but looking at it from this perspective it doesn't sound all that promising.


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