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Analyst tries to keep up with  Kardashian  game
Analyst tries to keep up with Kardashian game
July 21, 2014 | By Alex Wawro

July 21, 2014 | By Alex Wawro
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    8 comments
More: Smartphone/Tablet, Business/Marketing



Analysts with Cowen Research are lauding Kim Kardashian: Hollywood as a major turning point for mobile game company Glu Mobile, and doubling their expectations of its earning potential in the wake of the freemium app's remarkably strong debut.

Cowen Research is the equity research division of financial services firm Cowen and Company, and since it doesn't have access to Glu's books it is using the demonstrated past performance of the apps that Kim Kardashian: Hollywood has replaced on the U.S. Apple App Store's top-grossing chart -- King's Pet Rescue Saga -- to make an educated guess about how much revenue Glu's new game is generating.

Now those analysts are betting that Kim Kardashian: Hollywood will generate roughly $225M in revenue for Glu's 2014 fiscal year.

They're also predicting that Glu will generate roughly $78M in revenue during the fiscal third quarter, which is roughly double what they were predicting before the launch of Kim Kardashian: Hollywood and Dino Hunter: Deadly Shores, a lower-profile Glu game that is nonetheless outperforming analyst expectations.

"We believe that Glu has turned a corner with respect to game monetization," read the report from Cowen Research, noting that Glu may be able to generate much more revenue now that it is diversifying its freemium game offerings across multiple themes, including celebrity lifestyle RPG and Jurassic Park hunting sim. "While our new estimates may appear to be strolling far out on a thin limb given current guidance, we have confidence in our model."


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Comments


Greg Quinn
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Latest strategy for game developers.

Find a pop name brand that doesn't have a game yet and get a deal signed.

Karl Schmidt
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An indication that UA is one of the biggest problems facing mobile game development today?

Kris G
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if this is a good sign, the end of the universe is nigh

Steve Fulton
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I played the game and it didn't kill me. It's a carrot and stick adventure. I won't say it's "good", but at least it was not the standard match-3/farming simulator I was expecting. Glu Mobile had a similar game not too long ago, without the branding. If this shows anything, it's that a recognizable brand attached to an appropriate game genre is the (current) path to mobile success. Too bad it's nearly impossible to predict what the path will lead to next.

Mike Weldon
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More crap is my prediction.

Ron Dippold
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I have to agree with Steve here. It's much better than I expected. I expected it to give me cancer and it just gave me chlamidiya.

Okay, seriously, it is not my thing, but it is not really abusive either. It hates you less any King game like Candy Crush Saga does. It is far better than EA's execrable Dungeon Keeper. Basically, it realizes that people who play a Kardashian game /want/ to consume and makes purchases available rather than relentlessly hounding you. This is an extremely good example of an F2P game taking a license and monetizing the heck out of it in a theme appropriate way without making the player feel bad. That's good game design right there.

So - attach yourself to narcissists who embody mindless consumption and you can make a lot of money without abusing the player (they will willingly throw money at you) and everyone's happy. It's the American Dream.

Jane Castle
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Can anyone recommend another Z-list Hollywood CelebuTart? I have a mobile game I want to make...

Greg Quinn
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Google 'celebrity reality show', you know you're Z-list when you need a reality show to fund your poodles and large mansion :)


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