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Samsung bets mobile games will be big on TV with BlueStacks investment
Samsung bets mobile games will be big on TV with BlueStacks investment
July 25, 2014 | By Alex Wawro

July 25, 2014 | By Alex Wawro
More: Smartphone/Tablet, Business/Marketing

GamePop microconsole maker BlueStacks announced earlier this week that it has accepted $13 million in its most recent round of funding, including an undisclosed sum from Samsung's venture investment division.

Samsung Ventures vice president Ilseok Yoon stated in a press release that the deal was an "easy choice" in light of how important the mobile games market has become, suggesting the company is looking to cut a deal to bring those games to its line of TVs and PCs.

BlueStacks' GamePop microconsole is designed to render Android and iOS games playable on PC and TV hardware, and the company now appears to be pitching the microconsole as a white-label device that can be rebranded and packaged with -- or built into -- other companies' existing products.

You may remember that GamePop was initially pitched last year as a subscription-based Ouya competitor that would charge a $7 monthly fee for the ability to access and play mobile games from the company's developer partners -- including Glu Mobile and Halfbrick -- on the big screen.

It finally began shipping review units of the microconsole out to select members of the press in March, but has yet to make good on preorders or launch the GamePop as a retail product.

When reached for comment, a BlueStacks representative told Gamasutra that the company intended to "honor and fulfill the preorders through one of our partners" at some point in the future.

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Benjamin Quintero
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Awesome! Just what the market needs, another platform! I am so pumped right now!! .....

Mark Ludlow
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Hmm, I'm no market expert but I don't think the reason the Ouya isn't doing so great is because people can't use their existing iOS and Android games on it which seems to be the main difference here. I could see a market for running your tablet apps on a TV or having a thin client connecting to the Cloud, but neither seem like something you would buy an entirely separate, non-portable device for.

Florian Garcia
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Here we go again. More mobile games where nobody wants them. Try again in 15 years when kids who discovered games on mobile will be able to pay for their very own TV set Samsung.