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20 million viewers stream  Dota 2  championships
20 million viewers stream Dota 2 championships
July 29, 2014 | By Christian Nutt

July 29, 2014 | By Christian Nutt
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More: Console/PC, Business/Marketing



Valve has announced that over 20 million unique viewers streamed The 2014 International Dota 2 Championships, which were held at Seattle's KeyArena. At peak, concurrent viewers were over 2 million. It was the fourth such event held by Valve.

That stacks up pretty well with reigning eSports champion and genre competitor League of Legends -- its most recent championships, which took place last October at the Staples Center in Los Angeles, attracted over 32 million viewers.

To put this in perspective, the latest Super Bowl -- the most-viewed TV event in U.S. history -- had 115.5 million viewers, though only a hair over 500,000 streamed the event online.

As Gamasutra previously reported, at nearly $11 million, the prize pool for the event eclipsed major golf event the U.S. Open.


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Comments


Alex Covic
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I still would break down the numbers game into a demographic game.

Young audiences - the kind 'old' broadcast TV (and their advertising partners and agencies) are seeking, like Vampires seek fresh blood, are the real thing to look after.

A 16-year old 'new' consumer, to whom companies can sell virtually infinite ranges of products, vs the 'old TV' audiences (above 35), which are close to non-interesting, since 'old' people already have their favorite brands they stick with. It is hard to sell them anything 'new'.

For Procter & Gamble, Nestle, PepsiCo etc, ONE Dota2 viewer is worth 50 NFL viewers, easily? Tell me, if I am wrong, marketing people.

Even more - and from a marketing point 'most' - interesting, would be the percentage of young female audiences. If you catch female consumers early, you have the main purchaser, because it is women who 'buy stuff' mostly, when they 'turn into' families.

Andrew Haining
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To be fair the dota 2 stats are measured in the number of streams and the super bowl stats are measured in ratio of sample devices multiplied by the population of the US, i.e. translates to an approximation of people watching, not devices.

Bruno Xavier
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LoL has more public because it requires not so good machines to run.
In few years I believe Dota2 will be more and more popular though...

David Campbell
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What about television viewers, both on ESPN and in Europe and Asia? I can easily see TI4 breaking 32 million once all sources are factored in.


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