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 DieselStormers  hit with trademark dispute from clothing company Diesel
DieselStormers hit with trademark dispute from clothing company Diesel
July 31, 2014 | By Mike Rose

July 31, 2014 | By Mike Rose
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Newsbrief: A game called DieselStormers that just launched on Steam Early Access has been hit with a trademark dispute from Italian clothing company Diesel.

Black Forest Games has told Eurogamer that it received a complaint from Diesel regarding the "likelihood of confusion" between DieselStormers and the Diesel brand. The game was originally called Ravensdale during development.

Andreas Speer of Black Forest has now said, "We have no intention of changing the name of the game back to Ravensdale because that would cause much more confusion for the players than a name that happens to include a clothing brand."


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Comments


Hakim Boukellif
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It's not like virtually every oil company sells a product called "diesel" or anything...

Arnaud Clermonté
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It's not like there's already loads of other things and people called Diesel because it's a surname.

Titi Naburu
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As in Rudolf Diesel, the engineer who got credited with the Diesel engine.

Arnaud Clermonté
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I just watched a trailer for the game and I'm having a really hard time distinguishing this game from a bunch of clothes.
It is very confusing indeed.

Jane Castle
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It's funny how discover-ability is a problem for games yet the patent trolls seem to be able to find these games just fine....

Ken Kinnison
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Heh, I agree with the snark, but it is worth pointing out- A troll or otherwise (I'll give the clothing co the benefit of the doubt on the troll moniker) can search for a paticular term, let's just say 'saga' or 'clue'. As a gamer, I can look in genre's but I'm looking thru a sea of games, all of which get at best elevator pitch time with me.
Recently I played a little phone RTS game (Would it be crass to name it? I had a lot of fun playing it, and since I played it as a free app of the day I want to 'tip' the dev with free advertising). In any case I went looking for more by genre, and I ended up with a buncha games that just aren't.

Robert Carter
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" ..."likelihood of confusion" between DieselStormers and the Diesel brand"

Yeah because they have so much in common. One is a clothing company name, the other has nothing to do with apparel whatsoever. I cant tell them apart, really.

If you name your company/product after a common use word, other people are going to use that word in other products. This why Magic: The Gathering is not just called Magic. I cant see how Diesel wins this case, though I must admit Im not sure how Italy handles such matters.

Katy Smith
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I wonder if this means the clothing company has plans to start making branded games.

Greg Scheel
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In other news, clothing maker 'Diesel' hit with lawsuit from Exxon-Mobil, Chevron, and the Diesel family estate.

Jane Castle
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Diesel Power by the Prodigy is next on their chopping block I presume..... On another note they should DEFINITELY change the name. Here is my suggestion: Diesel Jeans Stormers......

Bart Stewart
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Ten years from now I expect all the games I play will have names like Mnrglns, Jrqfnrq Kmydkhz, and Arrhglllfief: The Pmglurgling just to avoid having to deal with this kind of nonsense.

Simon Dean
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Is 'Diesel' registered by the clothing company against IC009 or IC041 at the US Patent and Trademark Office, and the OHIM in Europe ( among others around the world )? If it is, there's probably a case, otherwise it's nonsense.


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