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Free  Madden NFL  comes in an Xbox One bundle this August
Free Madden NFL comes in an Xbox One bundle this August
August 5, 2014 | By Christian Nutt




Newsbrief: Polygon reports that an Xbox One bundle including a downloadable version of Madden NFL 15 will be released on August 26, the same day the game hits the shelves. Interestingly, the Kinect-free bundle will retail for $399 -- meaning Madden will be free for new system adopters.

Madden is perennially one of the best-selling video game franchises in the U.S., so seeing a next-gen edition of the game go for no cost in an attempt to attract new buyers to the Xbox One is interesting -- and a competitive edge for Microsoft heading into the fall.

EA and Microsoft have enjoyed a close partnership since before the Xbox One's launch. FIFA was a pack-in title in Europe, and had exclusive content on the Xbox One that was not available on PlayStation 4; EA and Respawn Entertainment's Titanfall is a console exclusive for Xbox platforms; recently, EA launched a subscription program called EA Access exclusively for Xbox One (Sony turned EA down on that front.)


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Comments


Jarod Smiley
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MS losing market share?

Throw $$ at the problem...

EA, you guys picked the wrong horse this gen. I assume these partnerships were made before X1 and PS4 launched. Maybe that will teach publishers to stop trying to predict the future, picking sides for a fatter paycheck up front, and make games that are platform agnostic in spirit and delivery.

TitanFall being the more recent example, would have easily sold another million (or more) units back in March if it released on PS4 as well.

Stupid silly decision, and one that could have severely hurt the franchises appeal.

Henri Aalto
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"TitanFall being the more recent example, would have easily sold another million (or more) units back in March if it released on PS4 as well. "

TBH, with that reasoning you could argue the same thing over any platform exclusive, I bet TLOU would have sold a couple of million units more if released on Xbox-ecosystem as well. MS bought the game early on to push more hardware units to the market and they may well have paid more than "another million (or more)" units would be worth for it.

Wasn't the official statement that Sony turned down the EA offering, not the other way around? The value and success of EA's latest move is yet to be determined, I could see them adjusting the pricing and benefits once they get the ball rolling. It's basically an experiment.

Sony has a strong hand this gen and isn't playing it easy on EA or any of the big boys either. I wouldn't call the decision "silly" as I don't have any hard facts on what kind of share each party was going for and what were the terms they couldn't agree upon. If Sony saw this as competition to their PSN+ they may just have decided not to do it and may still push some EA games into the PSN+ channel later. It may be more profitable for EA to just sell games for the PS4 the traditional way and strengthen the Xbox-partnership with this new idea. Time will tell.


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