Women spend more on mobile games than men, says new study
Women spend more on in-app purchases in mobile games than men, and spend more time playing mobile games than men, according to a new Flurry report.
The analytics company has found that women make 31 percent more in-app purchases than men, while women spend 35 percent more time playing mobile games than men.
Flurry also found that women are more loyal when it comes to sticking with a mobile game. The study found that women have a 42 percent higher week-long retention average than males, meaning that on average, they keep playing a game they are enjoying much longer than men.
But what kind of games does this apply to? Says Flurry, women spend more on genres like management, simulation, match 3 and endless runners. Men tend to stick around longer when it comes to digital card games, strategy games, sports games, shooters, and RPGs.
The full report can be found on the Flurry blog