In a new blog post, mobile payment solutions provider Onebip offers research
that suggests players will spend more on microtransactions if they can: The higher the price of the highest-priced transaction, the more they'll pay.
Onebip works primarily with free-to-play PC MMO and browser-based game developers, and it captured this data from transactions it completed for its clients. Onebip's research analyzed "millions" of transactions across 65 countries for one full year.
In the course of conducting research, Onebip's analysts noticed that Switzerland has the highest average transaction price -- at €15.09 ($20.20) -- because its mobile carriers allow higher price-points for transactions.
According to Onebip, when the most expensive price point was increased by 50 percent in Italy, average transaction values jumped by 19 percent. "Actually our analysis found that there was a direct correlation between countries offering higher pricer points as an option and an increase in the average transaction value," the Onebip blog post
According to its data, most of the biggest average spenders on microtransactions (at least via mobile) are in Europe; the top three are Switzerland, Austria, and the UK. According to Onebip, players are spending an average of €4.73 ($6.33) per microtransaction for the games it services.
More of the Onebip data is available in a release
from the company.