Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 30, 2014
arrowPress Releases
October 30, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GameFly is getting out of the digital distribution game
GameFly is getting out of the digital distribution game
August 25, 2014 | By Alex Wawro




Newsbrief: GameFly, which built its business as a physical disc rental company for games, seems to be getting out of the digital distribution business, as it has quietly sold off its GameFly Digital storefront to Taiwanese company AtGames.

Details on the deal are scarce, but a message posted to the GameFly Digital homepage suggests that GameFly plans to keep the storefront functional as it transfers operational control to AtGames.

For its part, the Taiwanese company -- best known for selling cheap game emulator devices like the Atari Flashback 4 -- has added a new "Digital Download" button to its website that links to the GameFly Digital storefront.

GameFly acquired the storefront from IGN in 2011 as part of an initiative to expand its scope beyond renting out physical games via mail. At the time it was known as Direct2Drive, though GameFly quickly rebranded it and expanded it with features like a standalone PC client and an unlimited play service.



Related Jobs

Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan
[10.30.14]

Programmers
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[10.30.14]

Senior Sound Designer - Infinity Ward
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[10.30.14]

Multiplayer Level Designer - Treyarch
Nexon America, Inc.
Nexon America, Inc. — El Segundo, California, United States
[10.29.14]

Localization Coordinator










Comments


Gern Blanston
profile image
So they chose to transition back into solely being a physical media based rental company again? Their digital download service was the only reason that I've even visited their website since it launched. And it was the only reason that they ever received money from me. I'm at a loss for words at why they would stick to a business model that's been doing nothing but putting companies out of business, one after another, for the past several years. This decision seems completely backwards to me.

Jonathan Murphy
profile image
Good bye Gamefly. Digital distribution is the future. Especially with rental and shipping prices going up. I can see why they abandoned digital. No one can compete with the providers that already exist. This is basically throwing in the towel.


none
 
Comment: