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Wii U eShop audience is 93 percent male, 18-plus
Wii U eShop audience is 93 percent male, 18-plus
August 28, 2014 | By Christian Nutt

Nintendo of America's Damon Baker shared some interesting demographics about the audience for Wii U downloadable games on the Nintendo eShop: They're primarily 18-plus, and 93 percent male.

While those stats don't cover the console's overall audience, they do paint a picture of its most engaged fans. "Looking at this, you might be surprised. Nintendo is known as a very kid-friendly, family-friendly console," Baker says. "What the audience is in a digital landscape, you'll see that it's very similar to what you see on Steam, what you see on the other consoles."

Baker didn't offer stats for Wii U owners overall, nor the 3DS eShop. Of note: Though Baker says this means the audience is much like that of Steam or the other consoles, that's only true from a demographics perspective, not necessarily a taste perspective.

Baker talked up the success of Yacht Club Games' Shovel Knight on Wii U and 3DS -- you can read all about how it performed -- and suggested that Nintendo's consoles offer a hospitable landscape for indie developers.

Baker's full talk is embedded above. Many, many more Unite 2014 talks are available on Unity's YouTube channel.

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