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Wii U eShop audience is 93 percent male, 18-plus
Wii U eShop audience is 93 percent male, 18-plus
August 28, 2014 | By Christian Nutt

Nintendo of America's Damon Baker shared some interesting demographics about the audience for Wii U downloadable games on the Nintendo eShop: They're primarily 18-plus, and 93 percent male.

While those stats don't cover the console's overall audience, they do paint a picture of its most engaged fans. "Looking at this, you might be surprised. Nintendo is known as a very kid-friendly, family-friendly console," Baker says. "What the audience is in a digital landscape, you'll see that it's very similar to what you see on Steam, what you see on the other consoles."

Baker didn't offer stats for Wii U owners overall, nor the 3DS eShop. Of note: Though Baker says this means the audience is much like that of Steam or the other consoles, that's only true from a demographics perspective, not necessarily a taste perspective.

Baker talked up the success of Yacht Club Games' Shovel Knight on Wii U and 3DS -- you can read all about how it performed -- and suggested that Nintendo's consoles offer a hospitable landscape for indie developers.

Baker's full talk is embedded above. Many, many more Unite 2014 talks are available on Unity's YouTube channel.

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Ron Dippold
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Using the eShop on the Wii U is convoluted and confusing enough that you've really got to be determined to use it. At least I found it to be when I went looking for something, and haven't been back since.

I regularly use PSN, Steam, XBLA, GoG, with few issues. I suspect it's mostly just Nintendo still being way behind everyone else on this newfangled internet thing.

I will, however, be going back in for the new Mario Kart 8 packs.

Nathan Mates
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Alternate explanation: parents are setting up multiple accounts and parental controls correctly. For example, my WiiU has multiple accounts on it, only one of which is eShop-enabled.

Only Nintendo could tell us what percentage of the adults visiting the eShop have other accounts on the system that are say restricted from visiting the shop and are also limited in game ratings.

tony oakden
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It would be great to see similar stats from the other consoles, PC, phones and tablets.

Dave Hoskins
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Fathers of young children. That's who.

John Flush
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Yeah, anyone jumping to conclusions here need to step back. The person in the household that put in his credit card are 18+ and male... Not the users. Then again, maybe I'm completely wrong and this is the "Brony" of gaming.

Benjamin Quintero
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I hate %. I know how to divide :(, but i don't know if the sample size was 100 or 100M users...

James Coote
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I'm kinda hoping that Wii U isn't just the usual crowd, but a way to reach a slightly different audience than Steam or other consoles.

For indies, even though the eShop on Wii U is slowly filling up with more games, it's still a lot less competitive than other platforms. So definitely feels a lot more viable as a place to build a lifestyle business and less like an all or nothing lottery