Our Properties: Gamasutra GameCareerGuide IndieGames Indie Royale GDC IGF Game Developer Magazine GAO
My Message close
Latest News
spacer View All spacer
 
February 10, 2012
 
What drives the developers of Unity?
 
Analyst questions validity of unusual January NPD results [13]
 
Road to the IGF: Lucky Frame's Pugs Luv Beats
spacer
Latest Features
spacer View All spacer
 
February 10, 2012
 
arrow Virtual Goods - An Excerpt from Social Game Design: Monetization Methods and Mechanics
 
arrow Principles of an Indie Game Bottom Feeder [21]
 
arrow Postmortem: CyberConnect 2's Solatorobo: Red the Hunter [1]
spacer
Latest Blogs
spacer View All     Post     RSS spacer
 
February 10, 2012
 
Audio Passes: Success Through Layering
 
What the current RPG can learn from Diablo 1
 
Double Fine's Kickstarter Windfall: Will Patronage Supplant Traditional Game Publishing? [9]
 
The Principles of Game Monetization
 
Did DoubleFine Just break the publishing model for good? [15]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
February 10, 2012
 
Irrational Games
Systems Designer
 
CCP - North America
Lead Character Artist
 
CCP - North America
Sr VFX Artist
 
CCP - North America
Sr. Tech Artist
 
CCP - North America
Animation Director
 
Toys for Bob / Activision
Senior Programmer
spacer
Latest Press Releases
spacer View All     RSS spacer
 
February 10, 2012
 
Indie Royale's
Valentine's Bundle is
live
 
SUPPORT YOUR FAVORITE
NARUTO NINJA TEAM IN
NARUTO...
 
Age of Games releases the
fourth episode of the...
 
Gaming comes to London
Fashion Week
 
Gala Networks Europe
augura un buon San
Valentino
spacer
About
spacer Editor-In-Chief/News Director:
Kris Graft
Features Director:
Christian Nutt
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Frank Cifaldi, Tom Curtis, Mike Rose, Eric Caoili, Kris Graft
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
 
Feature Submissions
 
Comment Guidelines
Sponsor
News

  Wii's M-Rated Madworld Sells 66,000 in the U.S.
by Kris Graft [PC, Console/PC]
11 comments
Share on Twitter
Share on Facebook RSS
 
 
April 17, 2009
 
Wii's M-Rated  Madworld  Sells 66,000 in the U.S.

Sega and Platinum Games' violent stylized action game Madworld sold 66,000 units in the U.S. following its March 10th debut, NPD Group told Gamasutra.

Sales performance for the Wii-exclusive was modest, increasingly typical for Mature-rated games (ages 17 and up) that appear on Nintendo's generally family-friendly console.

Madworld's gameplay is purposely over-the-top, with vibrant red blood splattering across a virtually all black-and-white environment, complete with cursing -- a far cry content-wise from top-selling Wii software such as Wii Fit and Mario Kart.

Madworld has been well-received by game reviewers, earning an average score of 82 percent on Metacritic.

In February, Sega's other gory M-rated Wii game, the light gun shooter House of the Dead: Overkill, sold 45,000 units in its debut month in the U.S., according to NPD.

While its recent M-rated Wii games aren't lighting up charts in blockbuster fashion, Sega of America marketing exec Sean Ratcliffe claimed in a recent VentureBeat interview that "House of the Dead has done very well and has absolutely met our expectations. The first set of data for Madworld is very encouraging, as well."

NPD also confirmed to Gamasutra that the M-rated Take-Two and Rockstar Games DS title Grand Theft Auto: Chinatown Wars sold just 89,000 units in its opening month of March.

M-rated software on current Nintendo platforms is uncommon. The Entertainment Software Rating Board lists just seven M-rated DS games, including GTA: Chinatown Wars, out of over 1,000 DS titles listed. The Wii has 26 M-rated games out of nearly 1,000 listed on ESRB's website.
 
   
 
Comments

Tim Hesse
profile image
Mad Word is a great game (if a bit simplistic in nature) and I sure hope that the numbers increase for it and HotD:O to ensure more titles like this are created.

Without Mad World, I wouldn't have turned my Wii on in the past either months.

Russell Carroll
profile image
I had 0.0 interest in Mad World or HotD:O, but am disappointed to see them flop. It is a statement about the platform that will lead to less of the 'core' developers making games for the Wii.

Nintendo has done a great job expanding the market and I'm glad to see games like Bonsai Barber and WiiMusic being made, but it appears that the expanded market is the only market on the Wii, which is disappointing. It seems to do well with kids and adults over 35, but not so well in the teenage and early adult years. However, that's not necessarily a bad thing. As an aging gamer I'm glad there is a place that has games for me. Without Nintendo I'm not sure I'd still be playing games, with them I play far more than I should.

Vince Dickinson
profile image
What this shows is that niche games don't sell blockbuster numbers. Big shock. When was the last time a brawler sold well - on any platform (not to mention one that's black and white). Just like flight sims and light gun games, the 3d brawler is a niche genre in 2009. And the visual look, while kind of neat in an artsy-fartsy way, is not a way to appeal to the mass market. Anyone who thought this game would sell well is delusional. It has less to do with the Wii and more to do with the game itself, imho.

Rob Lazenby
profile image
I have to agree at least in part with Vince - the game was probably never destined to become a big seller.
With that said, I would venture to add that had the game come out on 360 and/or PS3, it would have sold a heck of lot better - not just because it was on additional consoles, but because those other consoles have audiences more interested in that genre (and I would have added the PS2 in for good measure). And those that are interested in games like MW are also most likely multiple console owners, and they get their fix for this type of entertainment on the other boxes.
I simply don't think the wii can overcome this obstacle w/o a truly groundbreaking game - and maybe not even then.

raigan burns
profile image
"When was the last time a brawler sold well"

Well.. as we speak Castle Crashers has sold over 500k units.

Tom Krausse
profile image
Forget *a* groundbreaking game, Wii needs several, all coming out within a short interval. Right now the system's at a roadblock when it comes to traditional core games. Traditional gamers tend to ignore the system, owing to a lack (real or percieved) of traditional titles, while developers ignore the system owing to the lack of traditional gamers.

In order to overcome this, developers would need to create a steady stream of high quality traditional titles for the system. Then, the traditional gamers would see a reason to support the system. Of course, the problem is that the initial titles of this wave would suffer, and discourage the further development, thus causing the cycle to start anew.

What would really help, but too late for anything this gen, would be for developers to avoid favoritism at the start of the gen, and let the chips fall where they will. That should help avoid anything like the wii's current traditional audience snafu.

Bill Boggess
profile image
Today’s niche can be tomorrow’s megahit, as demonstrated by the success of Castle Crashers. Regardless, nobody is claiming Mad World needed to sell five million units but 66,000 copies in the first month is anemic and unfortunate for such a well made and unique game. Simply dismissing these sales really doesn’t address the bigger picture, which is that most third party games simply don’t sell that well on the Wii and the message to developers is really quite clear: don’t waste your time pumping quality and resources into Wii software when it may very well get outsold by shovel ware or any one of Nintendo’s own mediocre offerings, such as Wifit or Wii-whatever.

Had Platinum Games and Sega released Mad World on the XB360 and PS3, Sony and Microsoft would have pushed the game and it is almost assured the sales would have been 4-5 times better than making it a Wii exclusive. Hopefully third parties will take this lesson to heart and opt to develop these types of games on a platform where they might actually be appreciated.

Fábio Bernardon
profile image
How are you so sure Sony or MS would have pushed the game? It all comes down to to cost and profit. For instance, did Dead Space or Mirror Edge reached the expectation of EA? I don't think so. Why would it be different with MadWorld? Niche games must be well planned so they can pay themselves off. Sega says it is doing OK, but I believe their target was of about 100.000 units. It is very likely they will reach it in the next two months, but who knows. At the end of the year we will see how much accumulated sales it will have, and then have better conclusions.

Richard Cody
profile image
Madworld seems like a well made game but it really grosses me out. And most of my friends. I don't have that much interest in hardcore gore. If I can't withstand it that means 95% of the rest of the world probably can't. The Conduit WILL do well.

Tom Newman
profile image
Madworld is the first Wii game to spark my interest since No More Heroes. As a gamer, I've pretty much given up on the Wii, and sales numbers like this imply that there may not be many more of these great "niche" games for the system.

Vince Dickinson
profile image
Castle Crashers was a $10 download, so that's not a very good comparison. If CC was $50 it would not have sold 600k. That said, I'm sure Mad World would have sold a little better on the 360, but I doubt it would have broken 100k. Godhand is a great comparison.

As Rob said, these "core" games on Wii are competing for the dollars of the same consumers who are buying similar types of games on 360/ps3. For the Wii version to do well, it has to give them a good reason to get the Wii version. That's true whether it's a port (Shaun White did great on Wii, Tiger Woods 09 Wii outsold ps3/360 combined, Star Wars: TFU held its own on Wii) or an original title.


none
 
Comment:
 




 
UBM Techweb
Game Network
Game Developers Conference | GDC Europe | GDC Online | GDC China | Gamasutra | Game Developer Magazine | Game Advertising Online
Game Career Guide | Independent Games Festival | Indie Royale | IndieGames

Other UBM TechWeb Networks
Business Technology | Business Technology Events | Telecommunications & Communications Providers

Privacy Policy | Terms of Service | Contact Us | Copyright © UBM TechWeb, All Rights Reserved.