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One Pincus-founded company absorbs another, as Zynga buys Superlabs

One Pincus-founded company absorbs another, as Zynga buys Superlabs

June 15, 2015 | By Alex Wawro




Superlabs, the startup incubator launched by Mark Pincus last year after he stepped down as Zynga's CEO, has now been acquired by Zynga just months after Pincus got his old job back.

The news was brought to our attention by Re/code, who noticed a filing with the Securities and Exchange Commission this week outlining a purchase agreement that will see Zynga potentially snapping up nine Superlabs staffers and the incubator's tech and IP.

The deal is priced at "$1 plus assumed liabilities of approximately $365,000" and appears to be primarily an opportunity for Zynga to absorb Superlabs' IP and talent. It's yet unclear what, if anything, was created at Superlabs during its short life, though the aforementioned SEC filing pegs Pincus' personal investment in the incubator at roughly $2.2 million.



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