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PlaySpan Launches Ultimate Payment Wall For Social Networks
by Eric Caoili [PC, Casual]
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August 5, 2009
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Microtransaction and virtual trading platform PlaySpan released Spare Change Ultimate Payment Wall, which enables developers to provide more than 50 payment methods with their social games and applications to users in over 30 countries.
Designed specifically for direct payments on social networks, Ultimate Payment Wall caters to the growing international population of social network users by providing them with payment options appropriate to their region and allowing them to pay in their local currency. PlaySpan also seeks to appeal to younger users with mobile, game card, coupon, and voucher-based payment methods.
This payment platform comes from Spare Change Payments, which PlaySpan acquired last April for an undisclosed amount. Founded in January 2008, the startup focuses on social network microtransactions and its technology is used in over 700 applications across Facebook, MySpace, and Bebo.
"The Ultimate Payment Wall solves several issues facing game developers and publishers today", says PlaySpan's Social Networking Monetization GM Lex Bayer. “Developers realize that providing additional payment methods drives increased monetization and payment conversion, but the logistics and integration requirements for all the various methods form a major barrier to implementation."
He adds, "Now developers can gain access to every payment method they will ever need, all under one roof. The payment wall also presents these various methods to users in a simple fashion that enables them to quickly pick the payment brands they already recognize and prefer."
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