Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 26, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


'PewDiePie effect' on game sales alive and well with  NecroDancer

'PewDiePie effect' on game sales alive and well with NecroDancer

September 15, 2015 | By Chris Kerr

September 15, 2015 | By Chris Kerr
Comments
    5 comments
More: Social/Online, Business/Marketing



Newsbrief: A recent Twitter exchange between Steam Spy's Sergey Galyonkin and Crypt of the NecroDancer creator, Ryan Clark, offered an insight into how the "PewDiePie effect" - a.k.a. getting coverage from a major YouTuber - can affect game sales. 

Using horror title Layers of Fear as an example, Galyonkin suggested that while being covered by the Swedish YouTuber might cause a slight bump in sales, the effect will be "nothing so dramatic as you'd expect."

Clark, however, pointed to his own title as evidence that the "PewDiePie effect" is a force to be reckoned with, explaining that Crypt of the NecroDancer sales went up by over $60,000 after it was featured on Kjellberg's channel. 



Related Jobs

Fantasma Games
Fantasma Games — Stockholm, Sweden
[09.26.18]

Front-End Game Programmer
Bohemia Interactive
Bohemia Interactive — Mníšek pod Brdy, Czech Republic
[09.26.18]

Game Programmer
Endnight Games Ltd
Endnight Games Ltd — Vancouver, British Columbia, Canada
[09.25.18]

Senior Programmer (Generalist)
Wombat Studio
Wombat Studio — Silicon Valley, California, United States
[09.25.18]

Backend Engineer









Loading Comments

loader image