Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 20, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

'PewDiePie effect' on game sales alive and well with  NecroDancer

'PewDiePie effect' on game sales alive and well with NecroDancer

September 15, 2015 | By Chris Kerr

September 15, 2015 | By Chris Kerr
More: Social/Online, Business/Marketing

Newsbrief: A recent Twitter exchange between Steam Spy's Sergey Galyonkin and Crypt of the NecroDancer creator, Ryan Clark, offered an insight into how the "PewDiePie effect" - a.k.a. getting coverage from a major YouTuber - can affect game sales. 

Using horror title Layers of Fear as an example, Galyonkin suggested that while being covered by the Swedish YouTuber might cause a slight bump in sales, the effect will be "nothing so dramatic as you'd expect."

Clark, however, pointed to his own title as evidence that the "PewDiePie effect" is a force to be reckoned with, explaining that Crypt of the NecroDancer sales went up by over $60,000 after it was featured on Kjellberg's channel. 

Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

Narrative Writer
Rockstar Games
Rockstar Games — Edinburgh, Scotland, United Kingdom

Facial Animator
Storm8 — Redwood City, California, United States

Art Outsourcing Producer
DigiPen Institute of Technology
DigiPen Institute of Technology — Redmond, Washington, United States

Assistant Profesor

Loading Comments

loader image