The domestic video game market in Japan shrunk by 10.5 percent in the first half of fiscal 2009, according to new data from Famitsu publisher Enterbrain.
The report, translated by consumer weblog Kotaku, shows a 15.1 percent drop in hardware revenues alongside a 7.5 percent drop in hardware sales between March 31 and September 28, 2009.
The shrinking Japanese market has led numerous publishers to take a hard look at globalization strategy, Western design methodologies and tools, and products with more worldwide appeal. Many Japanese companies increasingly look to Western acquisitions to gain a bigger foothold outside their shores, as Square Enix did with Eidos.
First-half and life-to-date unit sales for hardware platforms in Japan are as follows:
Nintendo DS (all models)
6MO: 1,698,818
LTD: 27,851,784
PSP
6MO: 813,604
LTD: 12,618,193
Wii
6MO: 594,398
LTD: 8,547,552
PlayStation 3
6MO: 581,676 units
LTD: 3,591,071 units
Xbox 360
6MO: 137,059 units
LTD: 1,138,250 units
According to the report, the top five software titles by units were Dragon Quest IX> (DS, 3.92 million), Pokemon HeartGold/SoulSilver (DS, 2.06 million), Wii Sports Resort (Wii, 1.19 million), Tomodachi Collection (DS, 1.15 million) and Monster Hunter 3 (Wii, 908,693).
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Where are the players going? PC MMOs? Mobile games? Flash?
For now, all we can do is adapt to the current market until the recession is over. Like I've read from other articles, this is a good time for people to learn from their mistakes.
It's like Bizzaro world US. :)
I'm curious, do you have any Japanese console vs. arcade market sales data to back up your insight?
actually its quite natural, everyone thinks japan is 'strange' because they read books 'backwards'; they are actually holding them right side up, they are just on the other side of the world. Its the same reason why their philosophy is inverted from wester philopsophy (process based vs results based). Its also why their animation is less gesture based and more detailed and flater.
it all makes perfect sense...
P.S. I would like to see some data on PC, Console and Arcade market sales and satuation in the US vs japan.