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Bobby Kotick Nets $20M In Stock Option Sale
by Chris Remo [PC, Console/PC]
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November 13, 2009
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The same day Activision released Infinity Ward's Call of Duty: Modern Warfare 2, CEO Bobby Kotick celebrated the game's record launch performance by exercising stock options that netted him more than $20 million.
A large quantity of stock vested for the CEO in 2000, when the options were valued at the comparatively meager price of $1.035 per share. Starting on Monday of this week, according to an SEC filing from Activision, Kotick sold 1,931,102 shares of that stock at prices ranging from $11.4304 to $11.5107.
With a stock price well over ten times what it was at the vesting date, Kotick grossed $22,183,738.56 from a stock option purchase of $1,991,931.71 -- netting a grand total of $20,191.806.85.
Activision's stock (NASDAQ: ATVI) has actually risen ever so slightly since that point, having closed at $11.69 the day this article was published.
It is of course not the first time the CEO has netted big money through stock options. This August, when Activision was trading slightly higher, at $12.44, he sold a volume of 2 million shares and brought in nearly $25 million gross.
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If Kotick makes $20M in options but puts out games MW2 that bolsters the company stock and company in general, then he's worth the profit. Additionally, if he's smart enough to see the industry and can take sufficient risks to warrant the money spent to make a MW2, then he's worth every penny, and we as gamers should be happy that we get good games like MW2.
On the flipside, if a CEO pumps up the stock of a company and then jumps ship, then instead of being completely bitter at the CEO, spread some of that bile for the morons that put such a CEO in that position and didn't incorporate any checks and balances.
I haven't bought (or pirated or rented) an Activision or EA game all year, and I don't plan on buying any in the future. If you don't believe in the system then stop paying into it. Support indies, stay indie, and preserve your soul.
Granted his staff gets compensated by the company, but as a CEO who is now ultra wealthy he should not overlook the efforts of his line troops in his success.
A reward can be as simple as a self-written thank you company wide email or as generous as a self-funded party event.
I mean no one should be "worth" that much but he has done well. He talks like an idiot sometimes, but the end products are reliably decent. Customers like that.
http://www.industrygamers.com/news/bobby-koticks-goal-to-take-all-the-fun-out-of
-making-video-games/
And for those of you who don't understand how options work, look it up in Google Finance.
Do you think this could have something to do with the industry going from nascent to mass cultural media in this time period?
Bob: "Second, I'm not sure if people understand the irony, but when you boycott companies you shouldn't claim to care about the employees of those companies."
Do you think buying more EA games would keep those people working who are being fired to cut $100 million at the same time the EA pays owners (and upper management via options) $300 million for Playfish?
Given your stated knowledge, I will assume that you understand public companies are driven by unachievable year over year growth practices and regardless of how much we consume, this, like our current way of consuming, is unsustainable and when the market corrects, as it always does, the only way to maintain growth is "restructuring" a perfectly viable organization in-order to boost profits. And as a result of this "good" work CEOs like Kotick still get performance bonus even though the real value of the company, its employees and assets has in fact dropped.