Everybody predicting profits or losses, that are one and a half year away has to use a crystal ball. No way this prediction is based on anything else then pure beliefs.

I'll believe it when I see it. I'd say "Best of luck, Sony," but "luck" has nothing to do with "miracles"....

2011, as in a full five years after release? The PS3 will be profitable when new console season comes?

Given the fact the PS3 would be even much cheaper to manufacture in a few years I would say Stringer is right. In fact given the thought that Sony is in a much better position than Microsoft and Nintendo to drive down cost again I would say Stringer's prediction is right on.

It's a possibility, but by then the Wii will be $150 or less and the Elite 360 will be $250 or less. Even if they shave off manufacturing costs they still have to bring the console sale price down in line with their competition, which puts them back in the same situation they're in now.

Eventually Sony will be price competitive without losing money per console, but I'm not entirely confident that it will happen by 2011.

The money in the video game business isn't made with the hardware, but with the software, while the consoles are only sold with profit at the end of a lifecycle, software can be profitable from the beginning. And this seems to me Sony's problem, while they were a major publisher on the PS1 and PS2, they release much fewer games on the PS3, maybe to not shy away 3rd party publishers, but nonetheless, they can't make big money with software only with the licensing fees they get.