Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 6, 2015
arrowPress Releases
May 6, 2015
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Mind Candy's  Moshi Monsters  Reaches 10 Million Players
Mind Candy's Moshi Monsters Reaches 10 Million Players
December 1, 2009 | By Eric Caoili

December 1, 2009 | By Eric Caoili
Comments
    Post A Comment
More:



London-based developer Mind Candy announced that Moshi Monsters, a free-to-play social online game allowing kids to adopt and raise pet monsters, reached 10 million registered players.

Launched in April 2008, the browser-based MMO has players choosing from one of six monsters to customize and nurture, decorating their homes, playing minigames (e.g. a Bejeweled-style puzzer), and solving puzzles that test skills like basic math, spatial awareness, logic, and vocabulary.

After completing puzzles, kids earn Rox, the in-game currency used to purchase accessories, pet food, and furniture for their homes. Though Moshi Monsters is free to play, the game offers a $5.95 monthly subscription promising access to exclusive areas, features, and a Rox tree players can shake for free money.

Mind Candy says more than one million new players join the Moshi Monsters site every month. Its players have created more than 10 million monsters to date, played over 120 million educational puzzles. They also spend a lot of Rox, purchasing more than 1 million virtual items each day.

"We’ve been astounded with the growth of the game this year," says Mind Candy's CEO Michael Acton Smith. "Most of the growth has been due to word-of-mouth which is a great endorsement from our players that they love the Moshi world and want to share it with friends."


Related Jobs

gumiSweden
gumiSweden — Stockholm, Sweden
[05.06.15]

Senior Programer
Disruptor Beam, Inc.
Disruptor Beam, Inc. — Southborough, Massachusetts, United States
[05.06.15]

Lead Technical Artist
VRSim
VRSim — East Hartford , Connecticut, United States
[05.06.15]

PHP Software Engineer
Turbine Inc.
Turbine Inc. — Needham, Massachusetts, United States
[05.06.15]

Senior Mobile Server Engineer









Loading Comments

loader image