Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 23, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony's attempts to own 'Let's Play' rebuffed by Patent and Trademark Office
Sony's attempts to own 'Let's Play' rebuffed by Patent and Trademark Office
January 11, 2016 | By Chris Kerr




Sony Computer Entertainment America has tried, and failed, to trademark the term "Let's Play."

A listing on Justia Trademarks, picked up by a NeoGAF user, confirms that Sony applied for the trademark on October 31, 2015. 

Sony defined the popular phrase as the "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks," hinting that the PlayStation creator wanted to stop competitors, and potentially YouTubers, from using the term. 

The United States Patent and Trademark Office subsequently refused Sony's application "because of a likelihood of confusion with the mark […] LP Let'z Play," and sent the company a non-final action on December 29, 2015. 

Applicants have six months to reply to a non-final action before a final refusal is issued, meaning Sony has until June 29 to argue its case before losing out on the trademark altogether.



Related Jobs

Phosphor Games Studio
Phosphor Games Studio — Chciago, Illinois, United States
[07.23.17]

All Positions
Phosphor Games Studio
Phosphor Games Studio — Chciago, Illinois, United States
[07.23.17]

Programmer
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[07.22.17]

Senior AI Engineer - Infinity Ward
Disruptor Beam
Disruptor Beam — FRAMINGHAM, Massachusetts, United States
[07.21.17]

Digital Marketing Specialist









Loading Comments

loader image