Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 26, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

GDC 2016: Learn how, why and where to soft-launch your mobile game
GDC 2016: Learn how, why and where to soft-launch your mobile game
January 12, 2016 | By Staff

January 12, 2016 | By Staff
    Post A Comment
More: Smartphone/Tablet, Business/Marketing, GDC

The 2016 Game Developers Conference is coming up fast, and today organizers highlight an informative talk that's part of the March conference's Smartphone & Tablet Games Summit about how, why and where to soft-launch your next mobile game.

If you're at all interested in the art and business of making successful mobile games, this talk is worth making time for because it affords you a look at how soft-launching your game in a market like Canada or Australia can help you understand how players respond to your game and adjust accordingly, before you launch worldwide.

In his "Soft Launch Best Practices: How, Why and Where to Soft-launch Your Mobile Game" talk at GDC 2016, Mobilize vice president Oliver Kern will walk you through the process of testing your mobile game in a suitable test market, and offer key factors to consider when choosing which test market is right for you. 

Plus, he'll offer some advice on how to implement lessons learned from that test launch into your final product, so that you can attract (and retain) the players who will most enjoy it.

Elsewhere on the same Summit you'll find great mobile-focused talks like Prettygreat creative director Luke Muscat's "Design In Detail: Controlling Land Sliders," Ian Hamilton's session on "Mobile Devices and Disabled Gamers" and Seworks' Mary Min talking about "What To Do When Your Game's Being Pirated in Asia."

And of course, more great sessions will be announced for GDC 2016 in the coming months. Stay tuned, and don't miss the opportunity to save money by registering for the conference early -- the deadline to register for passes at a discounted rate is Wednesday, February 3rd, 2016.

GDC 2016 itself will take place March 14-18th at the Moscone Center in San Francisco. For more information on GDC 2016, visit the show's official website, or subscribe to regular updates via FacebookTwitter, or RSS.

Gamasutra and GDC are sibling organizations under parent UBM Tech.

Related Jobs

Skydance Interactive
Skydance Interactive — Marina Del Rey, California, United States

Design Intern
thatgamecompany — Santa Monica, California, United States

Senior Gameplay Engineer
thatgamecompany — Santa Monica, California, United States

Graphics Engineer
Cignition — Palo Alto, California, United States

Gameplay Programmer

Loading Comments

loader image