Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 10, 2018
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Sony's 'Let's Play' trademark looking dead after second rejection

Sony's 'Let's Play' trademark looking dead after second rejection

January 27, 2016 | By Christian Nutt

Attorney Stephen McArthur, who recently filed a letter with the U.S. Patent and Tademark Office to help squish Sony's attempt to trademark the phrase "Let's Play" brings us news that the government agency has once again rejected Sony's registration attempt, in the wake of an initial rejection

The company received an initial rejection last month, but that ruling "was in reality just a minor nuisance," McArthur writes; of this newer ruling, "Sony will not be able to overcome this rejection," he says.

The USPTO found that evidence suggests the term "Let's Play" is a generic term in the game industry, and Sony can't trademark it.

Legal experts contacted by Gamasutra didn't think Sony would prevail. Attorney Ross A. Hersemann said, "Trademarks are a legal indication of source and brand, and 'Let's Play' had been colloquially used by gamers in reference to any video game play through, review, or commentary, not just ones affiliated with Sony. Overcoming that common practice will be tough."

Attorney Pete Lewin also offered a breakdown of the problems with Sony's trademark attempt on Gamasutra blogs. 

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Mid/Senior Multiplayer Programmer
The Behemoth
The Behemoth — San Diego, California, United States

Marketing Coordinator
Insomniac Games
Insomniac Games — Burbank, California, United States

Senior Environment Technical Artist
Take-Two Interactive
Take-Two Interactive — Westwood, MA, Massachusetts, United States

Senior Gameplay Systems Designer

Loading Comments

loader image