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Nielsen: PS3 Owners Biggest Fans Of Movie Games
by Chris Remo [PC, Console/PC]
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December 16, 2009
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Among those who purchase licensed movie tie-in games, PlayStation 3 is the most popular system, according to new data released by tracking firm Nielsen -- while the correlation between movie games and platform spending is lowest on the Wii.
Out of the three current major home consoles plus PlayStation 2, console spending by movie game buyers was highest on the PlayStation 3, Nielsen found in a recent study, with that group spending 17 percent over average. Xbox 360 owners, by contrast, were essentially average, measuring only 1 percent above the index; PlayStation 2 owners were similar, only 4 percent above.
Perhaps most surprisingly, the correlation between licensed game buying and platform spending was lowest on the Wii -- that group spent 6 percent less than the index.
Beyond the platform-specific breakdown, Nielsen found that those who buy movie-based games also buy more movies on DVD, information surely pleasing to the Hollywood studios who license their properties to game publishers. (Many blockbuster movies, from the Transformers franchise through Avatar, continue to receive game adaptations.)
Overall, about two thirds of US households have purchased a DVD in the last two years, but among households that have bought a video game in that same time frame, the DVD purchasing proportion is significantly higher at nearly 85 percent. And in households that have bought movie-based tie-in games specifically, it's even higher, at nearly 92 percent.
Those latter households aren't just more likely to buy DVDs; the amount they spend on DVDs is even more disproportionally high. Interestingly, the increased amount spent on DVDs by game-buying households is exactly in proportion to their increased likelihood to buy them: those households are 28 percent more likely to buy a DVD than non-game households, and they spend 28 percent more on DVDs in dollars.
But while the tie-in-buying households are 37 percent more likely to buy a DVD, they actually end up spending a whopping 95 percent more on DVDs than the non-game households.
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