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Zynga finishes a transitional 2015 with losses and mobile growth
Zynga finishes a transitional 2015 with losses and mobile growth
February 10, 2016 | By Christian Nutt




Today Zygna announced its financial results for 2015, including both numbers for the final quarter of the year (the three months ending December 31, 2015) and the full year.

Overall, it was a transitional period for the company -- one which saw it welcome back its founder, Mark Pincus, as CEO. 

The company saw its bookings, or revenue generated from payments in its games, up 1 percent year-on-year for 2015, despite launching few titles in 2015. The company's mobile daily active users 1 percent year-on-year, but mobile bookings rose 35 percent. 

Mobile now makes up 73 percent of Zynga's total bookings, a number that climbed 13 percent as compared to the end of 2014. The company had struggled to grow its mobile audience and revenues. In contrast, web daily active users were down even more: 53 percent, and bookings shrank 32 percent, which explains why bookings, taken as a whole, were so flat, despite the big gains in mobile.

The company has recently put a focus on growing the audience for its existing games, and also plans to launch 10 new titles in 2016, including new acquisition Zindagi Games' Crazy Cake Swap

Overall, the company's revenue of $765 million for the year was up over last year's $690 million, and losses shrank to $117 million as compared to $226 million. 

Its revenues for the last quarter of 2015 were $186 million, beating analyst estimates of $178.67 million. However, that doesn't appear to have bolstered Wall Street's confidence in the company, with its stock price down nearly 9 percent in after-hours trading as of this writing. 



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