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Mass Effect 2 Bumps Just Dance Off Top In UK
by Kris Graft [PC, Console/PC]
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February 1, 2010
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Electronic Arts and BioWare's Xbox 360 and PC role-playing game Mass Effect 2 debuted at the top spot in the UK for the week ended January 30, Chart-Track said Monday.
The critically-acclaimed follow-up to the 2007 original was able to outsell Ubisoft's Wii-exclusive rhythm game, Just Dance, which topped the UK all-platforms retail charts during the previous two weeks.
Chart-Track said that Mass Effect 2 was "comfortably" in the top spot for the week on the all-platforms rankings, which lump together sales of all versions of a given title. It was able to secure the top position for the week despite only being available for two days in the region.
The original Mass Effect only got as high as number 12 (the original game launched on Xbox 360 first, and released months later on PC.
Chart-Track's report added that initial sales of Mass Effect 2 on Xbox 360 are "almost double" that of the original. Sales of the Xbox 360 version of Mass Effect 2 are around triple those of the PC version, the firm said.
Mass Effect 2 is being backed by a substantial marketing campaign by Electronic Arts. In the U.S., EA purchased premium TV slots, including an extended commercial during the recent NFL playoffs.
One other brand new game was in the top 10--Sony and Zipper Interactive's online PlayStation 3 shooter MAG. That game's main selling point is the promise of massive 256-person online battles.
UK All-Platforms Top 10
1. Mass Effect 2 (EA)
2. Just Dance (Ubisoft)
3. Call of Duty: Modern Warfare 2 (Activision)
4. MAG (Sony)
5. Wii Sports Resort (Nintendo)
6. Wii Fit Plus (Nintendo)
7. FIFA 10 (EA)
8. New Super Mario Bros. Wii (Nintendo)
9. Army of Two: The 40th Day (EA)
10. James Cameron's Avatar: The Game (Ubisoft)
UK Individual Platforms Top 10
The Xbox 360 version of Mass Effect 2 topped the individual platforms top 10, while the PC version was able to crack the rankings at number seven. Just Dance, which saw a 16 percent week-on-week increase, was still able to hold onto the second spot, edging out MAG. Five of the games are for Nintendo Wii.
1. Mass Effect 2 (EA, Xbox 360)
2. Just Dance (Ubisoft, Wii)
3. MAG (Sony, PS3)
4. Wii Sports Resort (Nintendo, Wii)
5. Wii Fit Plus (Nintendo, Wii)
6. Call of Duty: Modern Warfare 2 (Activision, Xbox 360)
7. Mass Effect 2 (EA, PC)
8. Call of Duty: Modern Warfare 2 (Activision, PS3)
9. New Super Mario Bros. Wii (Nintendo, Wii)
10. Mario Kart Wii (Nintendo Wii)
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Weeks:
1 - 1,780,000
2 - 249,000 (-86%)
3 - 169,000 (-32%)
4 - 158,000 ( -7%)
5 - 140,000 (-11%)
6 - 144,000 ( +3%)
7 - 169,000 (+17%)
8 - 100,000 (-41%)
9 - 59,000 (-41%)
10 - 49,000 (-17%)
11 - 44,000 (-10%)
12 - 43,000 (-3%)
Total - 3.1m