Heads up for mobile game developers publishing in China, there's a new set of regulations you'll need to be aware of.
According to market research firm Marbridge, The Cyberspace Administration of China has issued new regulations for mobile app developers and app marketplaces for collecting, storing, and using a player's personal data. The new rules aren't exceptionally extraneous, but do contain some eyebrow-raising terminology about "illegal" content.
Of note, the CAC is requiring developers to ensure the identity of registered users, obtain their consent on using and collecting personal data and any other information from the mobile device, and set up practices for inspecting user-generated content. (With a special emphasis on cracking down on "illegal content.")
The CAC's rules, which take effect on August 1st, also require app store operators to carry out security inspections on app developers, and "encourage" developers to protect player information and publish "lawful" content.
The regulations follow the Chinese State Administration of Press, Publications, Radio, Film, and Television's new requirement that all mobile games be submitted for government approval, which coincidentially takes effect today. You can read the full set of guidelines over on Marbridge's website.