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Virtuos is one of the world's largest providers of digital production services to the game and movie industries, specializing in 3D art and game co-development. Virtuos has over 600 staff across its production centers in Shanghai and Chengdu, and offices in Paris, Vancouver and Tokyo.

Serving 15 of the top 20 games publishers worldwide, as well as renowned developers, Virtuos has developed full games on PS3, Xbox 360, Wii, NDS and PSP for leading publishers.

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  GDC: Blizzard's Core Game Design Concepts Exclusive
by Frank Cifaldi [PC, Console/PC, GDC, Exclusive]
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March 11, 2010
 
GDC: Blizzard's Core Game Design Concepts
In a lecture Thursday at GDC, Blizzard EVP of game design Rob Pardo shared Blizzard's core design concepts, offering examples of places where the World of Warcraft developer succeeded and failed in creating compelling multiplayer experiences.

Pardo offered a plethora of advice to the designers present, stressing that these lessons may not necessarily gel with other studios and suggesting that everybody go through this same exercise to set down their individual design team's rules.

Below are a few of Blizzard's rules that we found particularly helpful. Some may seem obvious, but often it is the obvious advice that we tend to forget about first.

Gameplay First

Blizzard's core design philosophy is to design around the core fun gameplay concepts, rather than working around other aspects such as tech. By way of example, significant changes had to be made in the world's lore between Warcraft III and World of Warcraft in order to make a more fun and balanced game, despite pushback from some who felt the lore was sacred.

Pardo was quick to point out that he doesn't mean design comes first, as it is easy to fall into a trap where designers come up with things they like that don't work so well for the players.

Easy to Learn, Difficult to Master

More specifically, Pardo says the objective he pushes at Blizzard is more akin to "Easy to learn and almost impossible to master." Because almost all Blizzard games are primarily multiplayer, the company must focus a significant amount of depth to the multiplayer.

"When we shipped WoW, people say we dumbed everything down," said Pardo. "Actually, WoW is a really hardcore game, it just happens to be more accessible than a lot of other games."

Pardo says that the Blizzard design pipeline is to design the games depth first, because it's the hardest part of design. He suggested that rather than worrying about the multiplayer component of a game last, Blizzard tweaks that component first and feeds what they learn into the single-player campaign.

Make Everything Overpowered

"We want to take everything to 11," said Pardo. "Every unit and class has to feel like this unit and class can not be stopped. That's the feeling we want to give."

The ultimate goal of balancing classes, said Pardo, is to make players feel like every new class they play with is better than the last one. This applies not only to gameplay, but to characters and lore as well.

"All of our main characters are fifty feet tall," said Pardo. "And if it happened in the past, it happened ten thousand years ago."

Play Don't Tell

This is of course a gameplay-tweaked version of the "show don't tell" writer's mantra. Blizzard makes a point to make sure story is told through gameplay, rather than just being told through text.

"Use things like text and voiceovers to enhance the story, but not tell it," said Pardo.

Make It A Bonus

As designers, say Pardo, there is a natural tendency to worry about punishing the player rather than rewarding them, but a clever designer can play with a player's psychology and turn it into a bonus.

Pardo related an example of World of Warcraft's rest system: when the game launched, players were punished for playing too long by having their experience gain percentage drop from 100 to 50 percent after a couple hours of play.

"Beta players universally hated this idea and were screaming bloody murder," said Pardo.

The fix? Turning this into a bonus scenario instead. Players now start at 200 percent experience and drop down to 100 percent. It's the exact same mechanic, but now it's a bonus instead of a punishment.
 
   
 
Comments

Benjamin Marchand
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We have to admit, Blizzard are very good at gamedesign :)

Joshua Sterns
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I would still be playing WoW PvP if there were new BG maps.

Ian Livingston
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"The fix? Turning this into a bonus scenario instead. Players now start at 200 percent experience and drop down to 100 percent. It's the exact same mechanic, but now it's a bonus instead of a punishment."

I remember arguing with a friend over this during wow's beta. He was so sure that this was an awesome bonus, and so happy that they had changed it. I tried so hard, but couldn't convince him that it was the same mechanic. :)

I feel vindicated.

Bart Stewart
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I've been inspired to crank out a blog post that takes a contrarian and admittedly somewhat cynical view of these design principles.

http://www.gamasutra.com/blogs/BartStewart/20100313/4660/Blizzards_Core_Game_Des
ign_Concepts_A_Contrary_View.php

With due respect to the success of Blizzard's games, I'm glad Pardo commented that there are other kinds of games that might benefit from different design rules. A diversity of product offerings is important for the computer game industry to continue to thrive, and we need games based on different design concepts to achieve that diversity.

Mark Raymond
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I honestly think the "Play Don't Tell" tenet is exceptionally important to the evolution of the medium. Interactivity is the unique advantage video games have over film and literature, and it should be used to the fullest.

Aaron Green
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@ Frank

Good coverage on Blizzard. Are you able to elaborate on Blizzard's "easy to learn, almost impossible to master" 'design depth' a little more?

I have gathered that Blizzard have intentionally made their games accessible, but I'm interested to know how they eventually get on with hardcore depth and maturity in principle.


Arshak Ardeshir
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Ian, I understand pardos example with the wow example. But the practical difference can be rather large actually

If the designers dictate that a level should take 1 hour to fill, and that is the "limit" to what is considered enjoying. Then making it 50% slower means that a player has to play 1.5 hours to complete it. While making it a bonus means some players finish it 0.5 hours instead. Even though its the exact same ratio between the two options, and the same mechanic. They do actually play out differently.

Or am I thinking wrong here?

Ian Livingston
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7 months late but I just noticed this was directed at me.

If the designers decided that a level should take 1 hour to complete and then design the system so that with an experience bonus it takes 1 hour, then the bonus and the punishment are identical and the argument is pure semantics.

You can tell your players that they will level 'faster' with rest experience. They are leveling exactly as you designed it, i.e. slower if they play too much, but they believe that they have received a bonus, i.e. faster leveling.


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