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At GDC Europe, learn the IAP strategies that set top mobile devs apart

At GDC Europe, learn the IAP strategies that set top mobile devs apart

July 8, 2016 | By Staff




What in-app purchasing strategies set the top mobile game makers apart from the pack?

Amazon developer evangelist Mike Hines will answer that question at GDC Europe next month in Germany, where he'll take the stage to deliver a talk on "What Top Apps Do With IAP That the Rest Don't."

Amazon has collected data about how mobile game players engage with IAP and reviewed how the most profitable apps are using IAP to monetize successfully. As a result, Hines plans to share two levels of data: how the top 50 did differently (Retention data, session length data, units sold and price data) and what they did differently to get those results.

It turns out there are a handful of things that most of the top 50 do that other games don't. Hines will share that knowledge -- along with a truckload of actionable data -- with attendees of his GDC Europe 2016 session. Don't miss it!

Also, don't miss your chance to attend at a discounted rate. Early birds can still register for GDC Europe 2016 by July 20th to save up to 200 euros on an All Access Pass. The conference itself will take place August 15th and 16th at the Cologne Congress-Centrum Ost venue in Cologne, Germany.

GDC Europe 2016 will also continue to offer business and matchmaking opportunities to all attendees with a developer-focused Expo Floor area and networking events throughout the show. For more information, please visit the GDC Europe website.

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