Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
February 8, 2016
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

GameStop: 'Publishers Can Participate' In Used Biz Via DLC
GameStop: 'Publishers Can Participate' In Used Biz Via DLC Exclusive
March 18, 2010 | By Leigh Alexander

Although some publishers have used downloadable content and unlockables to discourage used game sales, retailer GameStop sees itself as a publisher partner in the DLC biz.

CEO Dan DeMatteo doesn't believe DLC opportunities are much of a deterrent to used game buyers, anyway: "Through our years in the used business, we have learned that the second-hand user is a value-oriented consumer... we don't believe that a $10 add-on piece of DLC is compelling to a used game buyer," he said on the company's call to analysts alongside its 2009 financial results today.

"Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers," he adds.

GameStop announced late last year that it will also begin offering console DLC downloads in its stores, and DeMatteo says that's another upside for publishers.

"We can market and execute DLC sales right in-store," he says. "There's a tremendous opportunity for us to encourage software developers and publishers to create DLC because we'll be able to market it. It's very difficult to discover, find... add-on content with the tools available [currently]."

DeMatteo envisages DLC being part of the regular add-on upsell GameStop employees are obligated to push at checkout. Store staff will take responsibility for educating consumers on available DLC for individual games, and on encouraging them to purchase the downloadables that go with the games they're buying in-store.

Related Jobs

Six Foot, LLC
Six Foot, LLC — Houston , Texas, United States

Online Storefront Manager
Six Foot, LLC
Six Foot, LLC — Houston, Texas, United States

Publishing Project Manager
Toys for Bob / Activision
Toys for Bob / Activision — Novato, California, United States

Character Concept Artist -Toys for Bob
ROBLOX — San Mateo, California, United States

Game Developer Marketing Associate

Loading Comments

loader image