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ELSPA To Rebrand, Refocus By Summer 2010
by Leigh Alexander [PC, Console/PC]
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March 19, 2010
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UK game industry trade body the Entertainment and Leisure Software Publishers Association will change its name, aiming for a name that more clearly identifies the business it serves.
ELSPA members recently voted to call themselves the UK Interactive Entertainment Association, and the group says the re-brand includes not only a name change, but a focus on new areas of concern within a rapidly growing and changing game industry.
The group work on this brand development until this summer, when it expects to officially unveil its new mission and image; until then, it will continue to operate as ELSPA.
The group says it will consult with its constituency on a regular basis throughout the process. Among other activities, ELSPA helps track UK industry volume and works on issues relevant to local developers.
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