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Take-Two's Feder: Chinatown Wars Accrued Half Of All M-Rated DS Sales
by Chris Remo [PC, Console/PC]
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April 6, 2010
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Rockstar Leeds and Rockstar North's Grand Theft Auto: Chinatown Wars isn't just a rare example of a Mature-rated game on a Nintendo portable platform -- it's responsible for almost half of that segment's sales.
"As of February 2010, Chinatown Wars’ unit sales in the U.S. represented nearly 50 percent of the unit sales of all M-rated DS titles in the history of the platform," said Ben Feder, CEO of Rockstar owner Take-Two, in an MCV interview.
Chinatown Wars was famously portrayed as a crucial test for mature-themed games on a platform that has been enormously successful across numerous demographics -- but had been perceived as lacking in certain older-skewing genres.
Despite overwhelmingly positive reviews, the game sold a little less than 90,000 units in its first month in the U.S. (Lifetime U.S. sales have not been disclosed by Rockstar or the NPD.) Nevertheless, said Feder, "I am very proud of Chinatown Wars."
According to the Entertainment Software Ratings Board's website, only ten Nintendo DS games have been rated "M for Mature," one of which has not yet been released.
Most of those games have been knowingly published for niche audiences, and were not expected to gain widespread commercial traction, but some -- like Capcom's Resident Evil: Deadly Silence, a port of the original Resident Evil -- had previously been portrayed as potential bellwethers for the segment.
"The handheld market is currently challenged by weak demand and by piracy," Feder said of the response to Chinatown Wars and games like it. "Piracy is a real and present danger for our industry and must be addressed, especially in the handheld market. The commercial performance of Chinatown Wars has certainly suffered at the hands of piracy."
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And what about the IPhone? How did the sales have been there? Disappointing as well?
Perhaps it is due to the game itself? nah, I am talking crazy now, it can't be... Oh, the irony.
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However, we can do some reasonable guesses and get some numbers out of them.
1) We know that Chinatown Wars hit the one-million mark a few months ago.
2) We know that it represents 50% of total M-rated sales.
3) We know there are 9 released M-rated titles on the DS.
Therefore:
a) The total sales of M-rated software would be around 2 million copies.
b) The average number of sales for non-GTACW titles is 1 million / 8, or around 125,000 copies each.
Of course, we cannot figure out from these numbers the exact sales numbers of those 8 other games, since 120,000 is just an average, but I'm sure some good journalism could ferret them out.
Yes, it would be nice, but those figures are not available.
Carl,
I'm not sure what the actual implication of "news snippet" is. Also, we don't know that Chinatown Wars hit the one million mark. Do you have a source on that? (VGChartz is not a legitimate sales figure source.)
Also, "good journalism" could probably not ferret out the sale numbers of those eight games. That information is not public. Theoretically it would be possible to contact every single publisher individually and try to convince them to, for some reason, share sales figures for their old and probably commercially unimpressive games, but they would nave no incentive to do so. Even if they did (which they wouldn't), it would likely result in a fairly incidental news story being weeks out of date by the time it was actually published.
I'd love to know on what basis you've established VGChartz as bunk? Because it doesn't always match NPD's numbers exactly (who incidentally also extrapolate retail, including Walmart)? And since NPD are paid for their services they must be right? Because one or two devs said they were 30% out? Their figures may be out (particularly for low selling software), but in comparison with other sources (when the competing data's actually available) we know they aren't orders of magnitude out, and as such provide a useful approximate gauge of performance.
Since VGChartz is the ONLY publicly available source for practically all consumer sales data, and since they actually disclose their guestimation methodology (more or less), I say flat out discounting their data is ignorant, and any reasonable analysis of the market not dependant on paying a US only analytics group under strict NDA would at the very least use all available data with one eye on the well established caveats of reliability. Even if it were a big rip off that stole figures from all the other sources, at the very least it can be used as a meta-tool - and yes, several industries do use metacritic as a decision making metric. VGChartz should not be flat out ignored.
I define a news snippet as something posted as a news post that contains only one piece of new information in it, does not contain analysis of that information, and/or does not differ in substance from a press release.
I apologize if my post sounded harsh, but I called it a news snippet because there was very little new content in it, and the only other piece of relevant information ("the game sold a little less than 90,000 units in its first month in the U.S") is somewhat irrelevant because it gives little information about the total number of sales. For example, if that information was important, then one would have to compare it to first-week sales of a number of other games. But it would look weird to somebody who went to Gamasutra yesterday and saw the news report about Just Dance hitting two million sales recently. If they had a way of finding out first-week sales of Just Dance and discovered it had less than 20,000 sales in its first week, what would that person think? Would that person believe that GTACW sold 4.5x as many units in its first week, so it must have sold 4.5 * 2mil = 9 million copies? (Which would probably be wrong!) First-week sales *might* reflect total sales, but it is not a given.
Yes, I used VGChartz as my source, and I recognize that it is not considered a 'legitimate' sales source by journalists, but I don't have the money it takes to buy the NPD surveys. I rely on news agencies to have such resources so I can use *them* as legitimate sources. Perhaps I misunderstand how NPD works? Are news agencies unable to get legitimate sales figures from NPD? If so, why? Is NPD not tracking weekly sales figures for games not in, say, the top 20 in US sales? (These are not attacks; I'm genuinely curious about what journalists have access to. Please answer...)
VGChartz stats are very extrapolated and based on guesswork...they don't have the actual sales data and are much more like analyst projections. They have a system, but it's not based on real, actual data, so that's why most journalists don't like to use it. We've looked into it and found it to be really unsatisfactory against real numbers obtained from the companies themselves.
VGChartz has always the problem, that they give out numbers for territories, were no numbers are available to anyone, but the manufacturer of the games. There is now tracking of sales for europe, so VGChartz numbers must be guesses here.
How can you tell, if they are accurate, when it comes to european sales figures?
If I am to assume that he is right (in regards to the information available to members of the press) and you are right (in regards to non-disclosure agreements of some sort), then I will suppose that the Gamasutra staff has seen the numbers for GTACW but cannot reveal them due to NDAs with NPD, so the Gamasutra staff is legally limited to saying that vgchartz's numbers are not accurate. Would that be a reasonable assumption?