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News

  Zynga CEO: 'Facebook Is At A Crossroads'
by Kris Graft [PC, Console/PC]
11 comments
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April 21, 2010
 
Zynga CEO: 'Facebook Is At A Crossroads'

Mark Pincus, CEO of FarmVille developer Zynga, said at this week's Inside Social Apps conference in San Francisco that "Facebook is at a crossroads," according to a VentureBeat report.

Answering a question about what he wants from the social network, he said, "[Facebook] has to decide whether it's more important to be the web’s social platform, or to make their social plumbing pervasive."

While Facebook has over 400 million users, Pincus said the network has an opportunity to become much more universal, as he suggested apps could usurp traditional websites if Facebook would focus more on the "plumbing" that would serve as the foundation for app makers like Zynga.

"Where this ought to go is it should be an open Xbox Live for the web," he said. "If we get to this place where there are achievements, a consistent user experience, a way for web publishers and networks and sites to participate, and an easy way for developers to develop amazing game experiences that enhance relationships among people, then I think social gaming can end up being the few real consumer experiences on the web and be a massively large business for all of us."

But he said that Facebook might choose to continue down the narrower path of being a leading social network instead. "They have a more obvious business model around being a portal [supported by ads]," Pincus said. "I hope they find the business model around the plumbing."
 
   
 
Comments

Kevin Reese
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Suppose the first question that comes to mind is whether or not a greater focus on gaming on Facebook would scare off their core user base.

Ryan Christensen
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Facebook just needs to create a public 'game friends' area that allows you to add game friends but not into your personal friends. You can do this with tools but it is cumbersome. They simply need to separate out the private real friends from your public game friends. The two forces are pulling in opposite directions.

Ephriam Knight
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@Ryan, That is a really good idea. Unfortunately, I don't see Facebook doing that. They really don't take gaming all that seriously. They still don't have a favorite games category on the info tab.

I thought they were going to corral the game updates and notifications but that hasn't actually happened. They are really dragging their feet to integrate gaming into the website.

Luke Rymarz
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I think a "Facebook Games Portal" would be very cool. You could have all your "game friends" there, a gaming wall with all those doggone Farmville and Mafia Wars posts, and you'd keep from alienating any non-gamer Facebook users (assuming it's an additional signup from normal Facebook).

And it should go hand-in-hand with Xbox Live. I want my Facebook to show what I'm playing, what my Xbox Live gamerscore is, AND what my Facebook gamerscore is.

But yeah, I agree with Ephriam. Facebook seems to drag a bit when it comes to useful updates.

Jason Bakker
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"I think social gaming can end up being the few real consumer experiences on the web"

I read over this quote a few times and couldn't puzzle out what he's saying here. Can anyone help me out?

Lost C1tY
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It saddens me that this odious individual has somehow legitimized his appearance enough to be taken seriously by the developer community.

Here's what he had to say for himself last year:
http://techcrunch.com/2009/11/06/zynga-scamville-mark-pinkus-faceboo/

Fiore Iantosca
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Suppose the first question that comes to mind is whether or not a greater focus on gaming on Facebook would scare off their core user base.
----------
It would for me! As a long time user of FB I am getting sick of it.
Can someone tell me how to remove all the stupid event invites, and other notifications I get? I don't want any of them!

Robert Gill
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Facebook gaming is ridiculously bland. I tried playing Farmville, but it just bored me to death. It was like playing a stripped down version of Animal Crossing, without the fun.

A W
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I'm one of those gamers that has yet to experience the Facebook gaming scene. I have friends that play Mafia Wars and Farm Ville and I get upset that they crowd out the status updates to the point that you can find out what your friends did that day. Further more I have friends that just look at the News feeds and not the individual's page. It should be just tabbed. Status updates, News feeds, Popular Conversations, External Link updates, and Social Game updates.

Sean Parton
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@Fiorentino I, Anwar Wilkerson: On your wall, click on the name of an App, which will take you to it's main news page (not the game itself). Then, on the left side, there is a button for "Block Application".

You need to do this for each app you run across, but eventually you should find that posts about random terrible apps should be at a minimum, as only new apps will ever be visible (and then you block it and they aren't anymore).

Robert Gill: Farmville is one of the first of it's kind, and I find it bloody terribly myself. Cafe World has it's charm, though it wants you to plan your day around it (which is lame), but I do enjoy Mafia Wars due to my terrible addiction to character progression. However, these games only really shine when you have friends to interact with, though.

Jonathan Arsenault
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Crossroad and dilemma, to scam or not to scam, there is the question.


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