EA is doubling down on transparency by making sure any content creator it works with fully discloses sponsored content.
The Battlefield 1 publisher seems to be taking proactive steps in an attempt to avoid any unnecessary run-ins with regulators such as the FTC, which are clamping down on undisclosed sponsored content and coverage -- particularly on YouTube.
According to a blog post on EA's German website, picked up and translated by NeoGAF member, w3bba, any content creator working with the publishing giant will now be contractually obliged to disclose the nature of that relationship.
Those paid by EA to produce a tailored piece of content relating to a product must use the hashtag or watermark 'advertisement' (shown below) on videos and written pieces sponsored by and directly influenced by the publisher.
Alternatively, in cases where EA helps creators indirectly -- such as by providing a review copy or press pass -- without influencing the nature of their content, the hashtag or watermark 'supported by EA' must be used.