Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 20, 2014
arrowPress Releases
April 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:


Nintendo Cutting DSi Prices In Japan, Europe
Nintendo Cutting DSi Prices In Japan, Europe
June 3, 2010 | By Eric Caoili

June 3, 2010 | By Eric Caoili
Comments
    1 comments
More:



Nintendo announced its first price cuts for DSi and DSi XL hardware in Japan, and has adopted an open pricing system for DS Lites there, as well. It's also reducing the price of standard DSis in Europe.

Nintendo DSi XLs, or DSi LLs as they're known in Japan, will sell for ¥18,000 ($196) instead of ¥20,000 ($217) starting June 19th. The price reduction will coincide with the debut of three new color versions of the plus-sized system in that region: Blue, Green, and Yellow (pictured).

Standard DSi models will drop in price, too, from ¥18,900 ($205) to ¥15,000 ($163). As for DS Lite systems, previously marked at ¥16,800 ($181), Nintendo will allow Japanese retailers to price the hardware at their discretion. Some speculate that this hints at the company soon discontinuing the four-year-old model as it prepares to launch the Nintendo 3DS.

Consumers in Europe can also expect to pay less for the standard DSi model, as Nintendo is slashing the price there by an unspecified amount. The price change in that region isn't scheduled to officially take effect until June 18th, but some UK retailers are already selling them £20-£30 lower than its current recommended retail price of around £150.

Nintendo hasn't yet announced any plans to reduce pricing for any of its DS models in North America, or to release its new DSi XL colors outside of Japan.


Related Jobs

Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[04.19.14]

Associate Art Director - Treyarch
Treyarch / Activision
Treyarch / Activision — Santa Monica, California, United States
[04.19.14]

Associate Animator (temporary) - Treyarch
Activision Publishing
Activision Publishing — Vancouver, British Columbia, Canada
[04.19.14]

Principal Graphics Programmer
Activision Publishing
Activision Publishing — Santa Monica, California, United States
[04.19.14]

Executive Producer-Skylanders










Comments


A W
profile image
Looks like Nintendo is going to milk American consumers for all its worth probably until Holiday time.


none
 
Comment: